28 Dec Intro to Fashion FD30
Intro to Fashion FD30
Intro to Fashion FD30
Homework #2: Sustainable Fashion Companies
GOAL: ?The purpose of this assignment is to gain a broader understanding of the fashion industry by researching current clothing companies to learn about their sustainable purposes and practices.
INSTRUCTIONS Select one company from the list below or select a “sustainable” fashion company of your own choosing. Identify basic company information as well as their mission and methods for sustainability. Bonus points for identifying a truly sustainable company not on the list and extra points if you find one that no one else in the class has identified.
Patagonia Outerknown People Tree Alternative Apparel Everlane Eilene Fisher
Cuyana Reformation United by Blue Boden Tradlands Encircled
Mara Hoffman Whimsy + Row Tonlé Jenni Kayne Los Angeles Apparel Monsoon
WRITTEN REPORT Your typed report should include at least one paragraph for each of the points below (minimum of 4 paragraphs), using the correct terminology learned in this class:
1. List the company and include the following information: a. Location (city, state, country) b. Year founded c. Founder name and if the company is currently owned by a parent company.
2. Describe the products sold by this company, including the following information: a. Target consumer, including demographics and psychographics (using correct terminology) b. Clothing categories of their products c. Price category, including range of actual prices of their garments d. Similar clothing companies.
3. Sustainability: a. Identify their mission statement or reasons for their sustainable methodology. b. In what ways are they “sustainable”? c. From where do they source their fiber, fabrics and sewing? Is this information
“transparent”? d. Are their garments “made in the US”? If not, where? What is their justification for sourcing
overseas? e. What information do they provide to their consumers about their sustainable practices?
4. Personal opinions: a. Do you think this company is a good model for sustainability? Why or why not? b. Do you think their price structure reflects the value of their products? Why or why not? c. Would you purchase these garments? Why or why not?
Please write in your report in complete sentences in paragraph form in your own words. Refer to the Homework #2: Grading Rubric? to understand how your work will be assessed.
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