29 Dec MPH505 Public Health

MPH505 Public Health Communication and Behavioral Theories

Module 1 Discussion

Health Promotion

What are the primary settings for health promotion and which of these may be relevant to your current studies or career interests? Explain.

MPH505 Public Health Communication and Behavioral Theories

Module 2 Discussion

Video Reflection—Deserted: South LA Food Environment

Please review the following videos:

Alexander, K. (2009, March 18). Deserted: South LA Food Environment [Video file].Retrieved from https://youtu.be/Oy2HOzDNFeM (Links to an external site.)

Gallagher, E. (2017, December 2). South LA Food Desert [Video file]. Retrieved from https://youtu.be/NE6ZyvTRjgQ (Links to an external site.)

Naked Juice (2013, August 22). Living in a Desert [Video file].Retrieved from https://youtu.be/4Jly-ofG_zE (Links to an external site.)

Respond to the following after viewing the media files.

What is a food desert?

Why is there a lack of fresh produce in food desert areas?

What public health initiatives do you think are necessary to make fruits and vegetables more accessible?

MPH505 Public Health Communication and Behavioral Theories

Module 3 Discussion

Benefits and Barriers of PSA Screening

After viewing the video, M-PACT—Applying and Evaluating the Health Belief Model, identify the strategies and methods used in the program to address the benefits and barriers of PSA screening.

MPH505 Public Health Communication and Behavioral Theories

Module 4 Discussion

Constructs of Theory

Consider the scenario presented in this Module 4’s lesson regarding the smoking blues musicians. Identify and explain the constructs that are targeted in each of the program components discussed.

MPH505 Public Health Communication and Behavioral Theories

Module 5 Discussion

Social Network and Social Support Intervention Strategies

What is the interaction between social and cognitive in the social cognitive theory? Include a discussion of how reciprocal determinism affects this interaction, and ultimately, behavior.

MPH505 Public Health Communication and Behavioral Theories

Module 6 Discussion

Diffusion of Innovation

Apply the diffusion of innovations theory for spreading a health promotion innovation of your choice. Consider the following in your response:

What characteristics need to be considered while developing the innovation? Think about complexity, compatibility, and observability as well as other factors.

What factors influence speed and uptake of an innovation? Consider the characteristics of adopters and the innovation-decision process.

What communication channels and settings will you use and why?

MPH505 Public Health Communication and Behavioral Theories

Module 7 Discussion

Developing a Health Communication Media Campaign

You are the Health Communication Specialist at a public health organization. You have been tasked with creating a health communication media campaign focused on a public health issue of your choice (e.g. unhealthy eating, physical inactivity, smoking, teen pregnancy, etc.). Using PowerPoint, design a health communication media campaign that includes the following:

Name of the campaign

Brief description of the target audience

Brief description of the health problem/public health issue

What are the goals/objectives of the campaign? (What are you hoping to achieve as a result of this campaign?)

Create three campaign messages that convey your goals/objectives

What communication channels will you use to deliver these messages? (e.g. social media, print, brochures, radio or television advertisements, etc.)

On the final slide of your presentation, draft a brief press release announcing the release of your health communication media campaign.

Post your presentations to the discussion forum and respond to your peers’ presentations.

MPH505 Public Health Communication and Behavioral Theories

Module 8 Discussion

Community Health Interventions

Identify a health problem you would like to address within your community. What are some of the ethical concerns you must consider in developing an intervention to address that problem?