31 Dec c. Individual
PROMOTION STRAT
• Question 1
Using an existing brand name on new products is referred to as brand:
a. soliciting
b. leveraging
c. association
d. equity
• Question 2
Jello decides to introduce a new flavor of pudding: mocha. This pudding will be sold alongside its other flavors. This new product is an example of a:
a. category extension
b. ingredient branded extension
c. line extension
d. sub-brand
• Question 3
The four types of objectives discussed in the chapter are marketing, advertising, creative, and __________:
a. media
b. accounting
c. financial
d. promotional
• Question 4
Acme Inc. does a survey and finds out that by and large people don’t like the taste of their candy bars. In which section of the SWOT analysis should this fact go?
a. threats
b. weaknesses
c. opportunities
d. strengths
• Question 5
Which type of branding has the goal of enhancing the overall image of the firm?
a. Identity
b. Equity
c. Individual
d. Corporate
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