01 Jan Creating Shared Value

Creating Shared Value

Activity Instruction

As we read in the Porter and Kramer article, “the concept of shared value … recognizes that society’s needs, not just conventional economic needs, define markets” (p. 65). With this and the rest of the article in mind, identify a company that you think successfully creates shared value, and explain how they do it. Cite any sources in APA format.

Response Guidelines

Respond substantively to at least two other learners by noting if you agree or disagree with the effectiveness of that particular company’s attempts at shared value creation. Use the course readings and resources to support your responses and use proper APA format for citations and references.

Important Note:For all the discussions in this course, post your initial discussion no later than 11:59 p.m. (Central Time Zone) Thursday. Support your post with the theories presented in the unit readings and resources, using proper APA formatted citations and references. Post your discussion responses no later than 11:59 p.m. (Central Time Zone) Sunday.

Reference

Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62–77.