01 Jan Directions: Be sure to

ashworth college BU460 Online Exam 1

Part 1 of 1 – 95.0/ 100.0 Points

Question 1 of 20

5.0/ 5.0 Points

Network externalities are related to which of the following features of E-commerce technology?

A. Richness

B. Interactivity

C. Universal standards

D. Information density

Question 2 of 20

5.0/ 5.0 Points

Which of the following is NOT yet a public company?

A. Zynga

B. LinkedIn

C. Groupon

D. Twitter

Question 3 of 20

5.0/ 5.0 Points

Which of the following statements is NOT true?

A. In 2012, apps accounted for a small but growing amount of E-commerce revenues.

B. The amount of data the average American consumes each day is decreasing.

C. E-books today account for about half of all book sales.

D. Computing and networking component prices are continuing to fall dramatically.

Question 4 of 20

5.0/ 5.0 Points

?Stickiness is an important attribute for which revenue model?

A. Advertising revenue model

B. Subscription revenue model

C. Transaction fee revenue model

D. Sales revenue model

Question 5 of 20

5.0/ 5.0 Points

Which of the following is an example of the subscription revenue model?

A. Ancestry.com

B. eBay

C. Amazon

D. Twitter

Question 6 of 20

5.0/ 5.0 Points

The business model of e-distributors is quite similar to that of:

A. e-tailers.

B. transaction brokers.

C. exchanges.

D. service providers.

Question 7 of 20

0.0/ 5.0 Points

?A business document that specifically details how you plan on selling your product and find new customers is called a:

A. sales analysis.

B. business plan.

C. competitive strategy.

D. market strategy.

Question 8 of 20

5.0/ 5.0 Points

All of the following may lead to a competitive advantage EXCEPT:

A. less expensive suppliers.

B. better employees.

C. fewer products.

D. superior products.

Question 9 of 20

5.0/ 5.0 Points

?Which of the following is NOT a characteristic of a perfect competitive market?

A. Price, cost, and quality information are equally distributed.

B. A nearly infinite set of suppliers compete against one another.

C. Customers have access to all relevant information worldwide.

D. It is highly regulated.

Question 10 of 20

5.0/ 5.0 Points

Expedia is an example of a:

A. community provider.

B. transaction broker.

C. market creator.

D. service provider.

Question 11 of 20

5.0/ 5.0 Points

Which of the following is one of the three primary societal issues related to E-commerce?

A. Liability

B. Anonymity

C. Equity

D. Individual privacy

Question 12 of 20

5.0/ 5.0 Points

Interactivity in the context of E-commerce can be described as:

A. the ability to physically touch and manipulate a product.

B. the complexity and content of a message.

C. the ability of consumers to create and distribute content.

D. the enabling of two-way communication between consumer and merchant.

Question 13 of 20

5.0/ 5.0 Points

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

A. enable individual customization of the product by consumers.

B. implement a strategy of commoditization.

C. adopt a strategy of cost competition.

D. develop a scope strategy to compete within a narrower market segment.

Question 14 of 20

5.0/ 5.0 Points

All of the following are assets of Twitter EXCEPT:

A. user attention.

B. audience size.

C. database of tweets.

D. retail inventory.

Question 15 of 20

5.0/ 5.0 Points

Which of the following is a combination of blog platform and social network?

A. Instagram

B. Tumblr

C. Wikipedia

D. Foursquare

Question 16 of 20

5.0/ 5.0 Points

All of the following were visions of E-commerce expressed during the early years of E-commerce EXCEPT:

A. a nearly perfect competitive market.

B. friction-free commerce.

C. disintermediation.

D. fast-follower advantage.

Question 17 of 20

5.0/ 5.0 Points

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

A. richness.

B. ubiquity.

C. information density.

D. personalization.

Question 18 of 20

5.0/ 5.0 Points

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com,, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?

A. $25 billion

B. $6.6 billion

C. $165 billion

D. $5 billion

Question 19 of 20

5.0/ 5.0 Points

Which of the following is a characteristic of the Consolidation phase of E-commerce?

A. Predominance of pure online strategies

B. Emphasis on revenue growth versus profits

C. First mover advantages

D. Shift to a business-driven approach

Question 20 of 20

5.0/ 5.0 Points

Horizontal or general portals primarily generate revenue in all of the following ways EXCEPT:

A. charging advertisers for ad placement.

B. collecting transaction fees.

C. sales of goods.

D. charging subscription fees.

ashworth college BU460 Online Exam 2
Question 1 of 20 5.0/ 5.0 Points

Which of the following is NOT an advantage of client/server computing over centralized mainframe computing?

A. It is easy to expand capacity by adding servers and clients.

B. Each client added to the network increases the network’s overall capacity and transmission speeds.

C. Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer.

D. There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.

Question 2 of 20 5.0/ 5.0 Points

Which of the following statements about client/server computing is true?

A. It exploded the available communications capacity.

B. It provided communication rules and regulations.

C. It connects multiple powerful personal computers together in one network with one or more servers dedicated to common functions that they all need.

D. It does not provide sufficient computing capacity to support graphics or color.

Question 3 of 20 5.0/ 5.0 Points

The __________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.

A. Internet Engineering Steering Group (IESG)

B. World Wide Web Consortium (W3C)

C. Internet Engineering Task Force (IETF)

D. Internet Society (ISOC)

Question 4 of 20 5.0/ 5.0 Points

Which of the following was the “killer app” of 2012?

A. Blogs

B. Social networks

C. Tablet PCs

D. Search engines

Question 5 of 20 5.0/ 5.0 Points

In the address http://www.company.com/clients.html, which of the following is the top-level domain?

A. .com

B. company.com

C. www

D. http

Question 6 of 20 5.0/ 5.0 Points

Which of the following is a high-speed, medium-range, broadband wireless metropolitan area network?

A. Wi-Fi

B. WiMAX

C. Bluetooth

D. ZigBee

Question 7 of 20 5.0/ 5.0 Points

Which of the following is currently the most popular Web browser?

A. Internet Explorer

B. Netscape

C. Safari

D. Firefox

Question 8 of 20 5.0/ 5.0 Points

The concept behind document formatting had its roots in which of the following?

A. XML

B. SGML

C. HTML

D. GML

Question 9 of 20 5.0/ 5.0 Points

A(n) __________ is a Web application that allows users to easily add and edit content on a Web page.

A. wiki

B. podcast

C. blog

D. RSS feed

Question 10 of 20 5.0/ 5.0 Points

Which of the following is a Web 2.0 service or application?

A. E-mail

B. Wikis

C. IM

D. Online forums

Question 11 of 20 5.0/ 5.0 Points

An Internet-enabled media player would run in which layer of Internet architecture?

A. Network Technology Substrate layer

B. Middleware Services layer

C. Transport Services and Representation Standards layer

D. Applications layer

Question 12 of 20 5.0/ 5.0 Points

Which of the following statements about iPhone apps is NOT true?

A. They are distributed through Apple’s App Store.

B. They are typically written in the Java programming language.

C. They were estimated to generate over $2 billion in 2012.

D. More than 30 billion have been downloaded.

Question 13 of 20 5.0/ 5.0 Points

__________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa.?

A. SMTP

B. FTP

C. HTTP

D. SSL

Question 14 of 20 5.0/ 5.0 Points

An IPv4 address is expressed as a:?

A. 32-bit number that appears as a series of four separate numbers separated by semicolons.

B. 64-bit number that appears as a series of four separate numbers separated by semicolons.

C. 64-bit number that appears as a series of four separate numbers separated by periods.

D. 32-bit number that appears as a series of four separate numbers separated by periods.

Question 15 of 20 5.0/ 5.0 Points

Which of the following is NOT true about the mobile platform?

A. Most smartphones use Intel chips.

B. The number of cell phones worldwide exceeds the number of PCs.

C. About 25% of the world’s cell phones are smartphones.

D. Unlike PCs, smartphones do not need fans.

Question 16 of 20 5.0/ 5.0 Points

The backbone of the Internet is formed by:

A. Internet Exchange Points (IXP)s.

B. Network Service Providers (NSPs).

C. Internet Service Providers (ISPs).

D. Metropolitan Area Exchanges (MAEs).

Question 17 of 20 5.0/ 5.0 Points

A(n) __________ is an audio presentation stored as an audio file and posted to the Web for users to download.

A. podcast

B. RSS subscription

C. weblog

D. widget

Question 18 of 20 5.0/ 5.0 Points

During which phase of the development of the Internet was ARPANET invented?

A. Commercialization phase

B. Institutional phase

C. Innovation phase

D. Consolidation phase

Question 19 of 20 5.0/ 5.0 Points

The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:

A. Network Technology Substrate layer.

B. Middleware Services layer.

C. Transport Services and Representation Standards layer.

D. Applications layer.

Question 20 of 20 5.0/ 5.0 Points

The Transport Layer of TCP/IP is responsible for which of the following?

A. Placing packets on and receiving them from the network medium

B. Addressing, packaging, and routing messages

C. Providing communication with the application by acknowledging and sequencing the packets to and from the application

D. Providing a variety of applications with the ability to access the services of the lower layers

ashworth college BU460 Online Exam 3

Part 1 of 1 – 100.0/ 100.0 Points

Question 1 of 20

5.0/ 5.0 Points

__________ verifies that the business objectives of the system as originally conceived are in fact working.

A. System testing

B. Acceptance testing

C. Unit testing

D. Implementation testing

Question 2 of 20

5.0/ 5.0 Points

All of the following might be part of a website’s middle-tier layer EXCEPT:

A. a database server.

B. an ad server.

C. legacy corporate applications.

D. a mail server.

Question 3 of 20

5.0/ 5.0 Points

All of the following might be part of a website’s backend layer EXCEPT a(n):

A. pre-existing corporate database.

B. human resources system.

C. production MRP system.

D. application server.

Question 4 of 20

5.0/ 5.0 Points

?Which of the following is an example of a CMS?

A. Apache

B. WordPress

C. Oracle

D. WebTrends Analytics

Question 5 of 20

5.0/ 5.0 Points

Which of the following typically includes a data flow diagram to describe the flow of information for a website?

A. Physical design

B. Logical design

C. Testing plan

D. Co-location plan

Question 6 of 20

5.0/ 5.0 Points

__________ are the types of information systems capabilities needed to meet business objectives.

A. Information requirements

B. System functionalities

C. System design specifications

D. Physical design specifications

Question 7 of 20

5.0/ 5.0 Points

All of the following are basic information requirements for a product database EXCEPT:

A. product descriptions.

B. stock numbers.

C. customer ID numbers.

D. inventory levels.

Question 8 of 20

5.0/ 5.0 Points

__________ involves testing a site program’s modules one at a time.

A. System testing

B. Acceptance testing

C. Unit testing

D. Implementation testing

Question 9 of 20

5.0/ 5.0 Points

Which of the following is not a main factor in determining overall demand for an E-commerce site?

A. Static file sizes

B. Number of items in inventory

C. User profiles

D. Type of content

Question 10 of 20

5.0/ 5.0 Points

Which of the following is NOT a type of application server?

A. Proxy server

B. Mail server

C. FTP server

D. Ad server

Question 11 of 20

5.0/ 5.0 Points

Which of the following would you use to identify orphan files?

A. HTTP

B. FTP

C. Data capture tools

D. Site management tools

Question 12 of 20

5.0/ 5.0 Points

__________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A. CGI

B. ColdFusion

C. JavaScript

D. VBScript

Question 13 of 20

5.0/ 5.0 Points

Orbitz was the first Internet travel company to offer which of the following?

A. An iPhone app

B. A WML-only mobile website

C. An Android app

D. An iPad app

Question 14 of 20

5.0/ 5.0 Points

Which of the following technologies could you use to place the content of your website in a database so that you can then dynamically generate requests for pages?

A. Apache web server

B. Proxy server

C. Shopping cart

D. CMS

Question 15 of 20

5.0/ 5.0 Points

?Which of the following is the least expensive path to creating a mobile Internet presence?

A. Developing a native app

B. Resizing an existing website for mobile use

C. Building a mobile Web app using HTML

D. Building a mobile Web app using Java

Question 16 of 20

5.0/ 5.0 Points

?An E-commerce website that processes orders requires, at minimum, a __________ system architecture.

A. single-tier

B. two-tier

C. three-tier

D. multi-tier

Question 17 of 20

5.0/ 5.0 Points

Which of the following is NOT an example of one of the four kinds of E-commerce presence?

A. E-mail list

B. Customer management system

C. Twitter feed

D. Print ad that refers to a website

Question 18 of 20

5.0/ 5.0 Points

Which of the following is NOT an open source software tool?

A. WebSphere

B. Apache

C. MySQL

D. PHP

Question 19 of 20

5.0/ 5.0 Points

In a SWOT analysis, you describe all of the following EXCEPT the business’s:

A. Strengths.

B. Weaknesses.

C. Opportunities.

D. Technology.

Question 20 of 20

5.0/ 5.0 Points

All of the following are basic functionality provided by E-commerce merchant server software EXCEPT:

A. a product catalog.

B. marketing software.

C. a shopping cart.

D. credit card processing.

ashworth college BU460 Online Exam 5

Part 1 of 2 – 47.5/ 50.0 Points

Question 1 of 40

2.5/ 2.5 Points

The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:

A. confidentiality.

B. usability.

C. functionality.

D. viability.

Question 2 of 40

2.5/ 2.5 Points

Which of the following is an example of an integrity violation of e-commerce security?

A. A website is not actually operated by the entity the customer believes it to be.

B. A merchant uses customer information in a manner not intended by the customer.

C. A customer denies that he or she is the person who placed the order.

D. An unauthorized person intercepts an online communication and changes its contents.

Question 3 of 40

2.5/ 2.5 Points

Which of the following is NOT a key point of vulnerability when dealing with e-commerce?

A. The client computer

B. The server

C. The communications pipeline

D. The credit card companies

Question 4 of 40

2.5/ 2.5 Points

Malware that comes with a downloaded file that a user requests is called a:

A. Trojan horse.

B. backdoor.

C. drive-by download.

D. PUP.

Question 5 of 40

2.5/ 2.5 Points

Which of the following is a prominent hacktivist group?

A. Anonymous

B. Anti-Phishing Working Group

C. IC3

D. Symantec

Question 6 of 40

2.5/ 2.5 Points

?Which of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other?

A. DES

B. IM

C. NFC

D. Text messaging

Question 7 of 40

2.5/ 2.5 Points

According to the Computer Security Institute’s 2011 Computer Crime and Security Survey, which of the following was the most commonly reported type of attack?

A. Malware infection

B. Laptop theft

C. Website defacement

D. Insider abuse

Question 8 of 40

2.5/ 2.5 Points

All of the following are methods of securing channels of communication EXCEPT:

A. SSL/TLS.

B. certificates.

C. VPN.

D. FTP.

Question 9 of 40

2.5/ 2.5 Points

?__________ refers to the ability to ensure that an e-commerce site continues to function as intended.

A. Nonrepudiation

B. Authenticity

C. Availability

D. Integrity

Question 10 of 40

2.5/ 2.5 Points

The Data Encryption Standard uses a __________ bit key.

A. 512

B. 256

C. 56

D. 12

Question 11 of 40

2.5/ 2.5 Points

__________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.

A. Nonrepudiation

B. Authenticity

C. Availability

D. Integrity

Question 12 of 40

2.5/ 2.5 Points

Online bill payment now accounts for __________ of all bill payments.

A. 10%

B. 25%

C. 50%

D. 100%

Question 13 of 40

2.5/ 2.5 Points

Symmetric key encryption is also known as:

A. public key encryption.

B. secret key encryption.

C. PGP.

D. PKI.

Question 14 of 40

2.5/ 2.5 Points

Rustock is an example of which of the following?

A. Worm

B. Botnet

C. Phishing

D. Hacktivism

Question 15 of 40

0.0/ 2.5 Points

?A digital certificate contains all of the following EXCEPT the:

A. subject’s private key.

B. subject’s public key.

C. digital signature of the certification authority.

D. digital certificate serial number.

Question 16 of 40

2.5/ 2.5 Points

Which of the following statements about public key encryption is NOT true?

A. Public key encryption uses two mathematically related digital keys.

B. Public key encryption ensures authentication of the sender.

C. Public key encryption does not ensure message integrity.

D. Public key encryption is based on the idea of irreversible mathematical functions.

Question 17 of 40

2.5/ 2.5 Points

__________ refers to the ability to ensure that messages and data are only available to those authorized to view them.

A. Confidentiality

B. Integrity

C. Privacy

D. Availability

Question 18 of 40

2.5/ 2.5 Points

What is the most frequent cause of stolen credit cards and card information today?

A. Lost cards

B. The hacking and looting of corporate servers storing credit card information

C. Sniffing programs

D. Phishing attacks

Question 19 of 40

2.5/ 2.5 Points

In the United States, the primary form of online payment is:

A. PayPal.

B. credit cards.

C. debit cards.

D. Google Wallet.

Question 20 of 40

2.5/ 2.5 Points

All of the following are limitations of the existing online credit card payment system EXCEPT:

A. poor security.

B. cost to consumers.

C. cost to merchant.

D. social equity.

Part 2 of 2 – 45.0/ 50.0 Points

Question 21 of 40

0.0/ 2.5 Points

All of the following are traditional online marketing and advertising tools EXCEPT:

A. affiliate marketing.

B. permission marketing.

C. social marketing.

D. sponsorship marketing.

Question 22 of 40

0.0/ 2.5 Points

Which of the following forms of online advertising typically has the highest click-through rate?

A. E-mail marketing in-house list

B. Interstitials

C. Search engine keyword purchase

D. Sponsorships

Question 23 of 40

2.5/ 2.5 Points

Which of the following is NOT one of the four main methods advertisers use to behaviorally target ads?

A. Nielsen ratings

B. Data collected from social networks

C. Integration of offline data

D. Clickstream data

Question 24 of 40

2.5/ 2.5 Points

Recency refers to the:

A. percentage of customers who do not return during the next year after an initial purchase.

B. time elapsed since the last action taken by a customer.

C. percentage of existing customers who continue to buy on a regular basis.

D. percentage of customers who return to the site within a year to make additional purchases.

Question 25 of 40

2.5/ 2.5 Points

?CTR is a measure of the:

A. percentage of times an ad is clicked.

B. number of times an ad is served.

C. number of http requests.

D. number of pages viewed.

Question 26 of 40

2.5/ 2.5 Points

Which of the following examples illustrates the “Long Tail” phenomenon?

A. Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.

B. The number of blockbuster “winner take all” video titles is declining.

C. Amazon sells a larger number of obscure books than hit books.

D. The average blog has a readership of slightly more than 1.

Question 27 of 40

2.5/ 2.5 Points

?Which of the following measures the ratio of actual orders to checkouts started?

A. Checkout conversion rate

B. Conversion rate

C. Acquisition rate

D. Cart conversion rate

Question 28 of 40

2.5/ 2.5 Points

Which of the following forms of online advertising is growing the fastest?

A. Paid search

B. Sponsorships

C. Video

D. Rich media

Question 29 of 40

2.5/ 2.5 Points

Purchasing an online ad on a CPA basis means that the advertiser:

A. pays for impressions in 1,000 unit lots.

B. pays a prenegotiated fee for each click an ad receives.

C. pays only for those users who perform a specific action, such as registering, purchasing, etc.

D. exchanges something of equal value for the ad space.

Question 30 of 40

2.5/ 2.5 Points

Promoted Trends is an example of which of the following types of online advertising?

A. Blog advertising

B. Interest-based advertising

C. Game advertising

D. Social network advertising

Question 31 of 40

2.5/ 2.5 Points

Acquisition rate is a measure of the:

A. percentage of visitors who indicate an interest in a site’s products by registering or visiting a product’s pages.

B. percentage of visitors who become customers.

C. percentage of existing customers who continue to buy on a regular basis.

D. percentage of shoppers who do not return within a year after their initial purchase.

Question 32 of 40

2.5/ 2.5 Points

Which of the following is NOT a feature that is driving social E-commerce growth?

A. Social sign-on

B. Network notification

C. Collaborative shopping

D. Personal intelligent agents

Question 33 of 40

2.5/ 2.5 Points

Purchasing an online ad on a CPC basis means that the advertiser:

A. pays for impressions in 1,000 unit lots.

B. pays a prenegotiated fee for each click an ad receives.

C. pays only for those users who perform a specific action, such as registering, purchasing, etc.

D. exchanges something of equal value for the ad space.

Question 34 of 40

2.5/ 2.5 Points

Which of the following is the top concern of Internet users about purchasing online?

A. Inability to see and touch before buying

B. Difficulty of returning products

C. Shipping costs

D. Inability to speak to sales assistant in person

Question 35 of 40

2.5/ 2.5 Points

View-through rate measures the __________ response rate to an ad.

A. 30-minute

B. 24-hour

C. 7-day

D. 30-day

Question 36 of 40

2.5/ 2.5 Points

Which of the following is NOT a practice that degrades the results and usefulness of search engines?

A. Content farms

B. Link farms

C. Social search

D. Click fraud

Question 37 of 40

2.5/ 2.5 Points

The marketing technique known as __________ involves merchants offering products or services for a very low price for a short period of time.

A. search engine marketing

B. flash marketing

C. yield management

D. bait-and-switch

Question 38 of 40

2.5/ 2.5 Points

Which of the following measures the average length of stay at a website?

A. Loyalty

B. Stickiness

C. Recency

D. Retention rate

Question 39 of 40

2.5/ 2.5 Points

In __________ advertising, companies pay for ads to be placed dynamically on any participating website that the search engine determines is appropriate.

A. paid inclusion

B. network keyword

C. keyword

D. social

Question 40 of 40

2.5/ 2.5 Points

Which of the following statements about CAN-SPAM is NOT true?

A. CAN-SPAM went into effect in January 2004.

B. CAN-SPAM prohibits unsolicited e-mail (spam).

C. CAN-SPAM prohibits the use of deceptive subject lines and false headers.

D. Large spammers are among CAN-SPAM’s biggest supporters.

ashworth college BU460 Online Exam 7

Part 1 of 2 – 50.0/ 50.0 Points

Question 1 of 40

2.5/ 2.5 Points

Which of the following was subjected to the largest civil penalty ever levied by the FTC as of August 2012 for privacy violations?

A. Apple

B. Facebook

C. Google

D. Amazon

Question 2 of 40

2.5/ 2.5 Points

What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?

A. The ability to make perfect copies of digital works at little cost

B. The anonymous nature of the Internet

C. The support for instant peer-to-peer communication

D. The use of standards for file formats

Question 3 of 40

2.5/ 2.5 Points

Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?

A. Copyright law

B. Trade secret law

C. Patent law

D. Trademark law

Question 4 of 40

2.5/ 2.5 Points

__________ is collected data that can be used to identify and locate an individual.

A. A personal profile

B. P3P

C. Anonymous information

D. PII

Question 5 of 40

2.5/ 2.5 Points

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?

A. The Golden Rule

B. Universalism

C. The Collective Utilitarian principle

D. The Social Contract rule

Question 6 of 40

2.5/ 2.5 Points

Disputes over federal trademarks involve establishing:

A. underlying ideas.

B. intent.

C. piracy.

D. infringement.

Question 7 of 40

2.5/ 2.5 Points

A 2012 TRUSTe/Harris Interactive survey on privacy found all of the following EXCEPT:

A. targeted advertising makes the vast majority of those surveyed uncomfortable.

B. more than 75% of those surveyed do not allow companies to share their personal information with a third party.

C. over 90% of those surveyed thought that privacy is an important issue.

D. more than half of those surveyed said online privacy is really important to them.

Question 8 of 40

2.5/ 2.5 Points

Which of the following situations would NOT qualify for the fair use exception to United States copyright law?

A. A professor clips a newspaper article just before class and distributes copies of it to his class.

B. A journalist quotes a paragraph from a book in a review of the book.

C. A student copies a photograph of his favorite band from a website created by the band’s record label and places it on the student’s personal website.

D. Google posts thumbnail images of books in the Google Book Search Project.

Question 9 of 40

2.5/ 2.5 Points

Which of the following is used to collect and analyze detailed information on page content viewed by users?

A. Search engines

B. DRM

C. Forms

D. Site transaction logs

Question 10 of 40

2.5/ 2.5 Points

Which of the following basic ethical concepts plays an important role in defining privacy?

A. Responsibility

B. Accountability

C. Liability

D. Due process

Question 11 of 40

2.5/ 2.5 Points

Which of the FTC’s Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?

A. Notice/Awareness

B. Choice/Consent

C. Access/Participation

D. Security

Question 12 of 40

2.5/ 2.5 Points

Which of the following is NOT one of the issues complicating the taxation of e-commerce sales?

A. Taxes raised are used for different government purposes.

B. Sales taxes and policies vary by state and country.

C. Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.

D. Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

Question 13 of 40

2.5/ 2.5 Points

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?

A. The Golden Rule

B. Risk Aversion

C. The Slippery Slope

D. The Social Contract rule

Question 14 of 40

2.5/ 2.5 Points

?Which of the following can be used to record all keyboard activity of a user?

A. Shopping carts

B. Trusted computing environments

C. Spyware

D. DRM

Question 15 of 40

2.5/ 2.5 Points

Over which of the following does ICANN have authority?

A. Technical infrastructure

B. Domain name system

C. Public policy issues

D. Standards

Question 16 of 40

2.5/ 2.5 Points

Which of the following statements about patents is NOT true?

A. It is more difficult to obtain a copyright than it is to obtain a patent.

B. The four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods.

C. Computer programs can be patented.

D. In order to be patented, an invention must be nonobvious.

Question 17 of 40

2.5/ 2.5 Points

Which of the following tools can companies use to track users’ social and political views and activities?

A. Cookies

B. Digital wallets

C. Search engines

D. Shopping carts

Question 18 of 40

2.5/ 2.5 Points

?Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?

A. Universalism

B. The Slippery Slope

C. The Social Contract rule

D. The Golden Rule

Question 19 of 40

2.5/ 2.5 Points

Which ethical principle tells you that it is wise to assume perfect information markets?

A. The Golden Rule

B. The New York Times test

C. The Social Contract rule

D. The Collective Utilitarian principle

Question 20 of 40

2.5/ 2.5 Points

In Western culture, the basic principles shared by ethical schools of thought are:

A. information rights, property rights, and public safety and welfare.

B. responsibility, liability, and accountability.

C. ubiquity, global reach, and privacy.

D. the Golden Rule and Universalism.

Part 2 of 2 – 42.5/ 50.0 Points

Question 21 of 40

2.5/ 2.5 Points

Which of the following statements is NOT true?

A. Compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms.

B. The MOTO sector is also called the general merchandise sector.

C. MOTO was the last technological revolution that preceded e-commerce.

D. Distribution of catalogs is one of MOTO retailers’ biggest expenses.

Question 22 of 40

2.5/ 2.5 Points

?What is the largest sector of the online travel services market in terms of revenue?

A. Hotel reservations

B. Car reservations

C. Cruise/tour reservations

D. Airline reservations

Question 23 of 40

2.5/ 2.5 Points

DRM refers to a combination of __________ for protecting digital content.

A. hardware and software methods

B. technical and legal means

C. user and publisher agreements

D. local and remote policies

Question 24 of 40

2.5/ 2.5 Points

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?

A. Term life insurance

B. Automobile insurance

C. Health insurance

D. Property and casualty insurance

Question 25 of 40

0.0/ 2.5 Points

Which of the following is NOT one of the seven major segments of the retail industry?

A. Electronics and computers

B. Consumer durables

C. Gasoline and fuel

D. Food and beverage

Question 26 of 40

2.5/ 2.5 Points

Which of the following statements about financial portals is NOT true?

A. They do not offer financial services.

B. They add to the online price competition in the finance industry.

C. Their strategy is similar to that of large banking institutions.

D. They make their money from advertising, referral fees, and subscription fees.

Question 27 of 40

2.5/ 2.5 Points

Which of the following statements about the online video audience is NOT true?

A. Major television events tend to draw higher viewership than online videos.

B. The online video audience is around 180 million monthly unique viewers.

C. Google sites draw the highest number of monthly unique viewers of online video.

D. The overall size of the online video audience is much smaller than the traditional television audience.

Question 28 of 40

2.5/ 2.5 Points

Which of the following is the fastest growing online gaming audience?

A. Casual gamers

B. Mobile gamers

C. Social gamers

D. Console gamers

Question 29 of 40

2.5/ 2.5 Points

Which of the following is a job site aggregator?

A. SimplyHired

B. Craigslist

C. Monster

D. CareerBuilder

Question 30 of 40

2.5/ 2.5 Points

Which of the following statements about the online real estate services market is NOT true?

A. The major impact of Internet real estate sites is in influencing offline decisions.

B. Real estate differs from other types of online financial services because it is impossible to complete a property transaction online.

C. The primary service offered by real estate sites is a listing of houses available.

D. The Internet and e-commerce have created significant disintermediation in the real estate marketplace.

Question 31 of 40

2.5/ 2.5 Points

All of the following are top comparison shopping sites EXCEPT:

A. Nextag.

B. Fiserv.

C. PriceGrabber.

D. Shopping.com.

Question 32 of 40

0.0/ 2.5 Points

All of the following are social games offered by Zynga EXCEPT:

A. Farmville.

B. Words with Friends.

C. Angry Birds.

D. Mafia Wars.

Question 33 of 40

2.5/ 2.5 Points

The MOTO sector of the retail industry is most similar to the __________ sector.

A. specialty stores

B. general merchandise

C. online retail sales

D. product-based services

Question 34 of 40

2.5/ 2.5 Points

?All of the following charge for access to some or all its online content EXCEPT:

A. The Wall Street Journal.

B. The New York Times.

C. The Financial Times.

D. Google News.

Question 35 of 40

2.5/ 2.5 Points

Blue Nile is an example of a:

A. brick-and-clicks merchant.

B. virtual merchant.

C. catalog merchant.

D. financial portal.

Question 36 of 40

2.5/ 2.5 Points

Craigslist is a player in which of the following online services market?

A. Real estate services and career services

B. Insurance services and brokerage services

C. Travel services

D. Online accounting services

Question 37 of 40

0.0/ 2.5 Points

?Which of the following accounts for the smallest percentage of revenues?

A. Internet media

B. Box office

C. Recorded music

D. Radio

Question 38 of 40

2.5/ 2.5 Points

Which of the following is NOT one of the central challenges facing the online retail industry?

A. Lack of physical store presence

B. Consumer concerns about the privacy of personal information

C. Inconvenience in returning goods

D. Delivery delays

Question 39 of 40

2.5/ 2.5 Points

Virtual merchants face potentially large costs for all of the following EXCEPT:

A. building and maintaining a Web site.

B. building and maintaining physical stores.

C. building an order fulfillment infrastructure.

D. developing a brand name.

Question 40 of 40

2.5/ 2.5 Points

Which of the following best describes the online newspaper industry’s revenue model?

A. Mostly successful implementation of the subscription-fee model

B. Struggling to successfully implement a fee-based model

C. Abandonment of the subscription-fee model and return to free model

D. Mix of revenues from classified ad sales and subscription fees

ashworth college BU460 Online Exam 8

Part 1 of 1 – 90.0/ 100.0 Points

Question 1 of 20

5.0/ 5.0 Points

All of the following are potential benefits of B2B e-commerce EXCEPT:

A. increased production flexibility.

B. increased product cycle time.

C. increased opportunities to collaborate with suppliers and distributors.

D. increased visibility and real-time information sharing among all participants in the supply chain network.

Question 2 of 20

5.0/ 5.0 Points

?Facebook is an example of a(n):

A. interest-based social network.

B. affinity community/social network.

C. general community/social network.

D. practice network.

Question 3 of 20

5.0/ 5.0 Points

Which of the following was a primary feature of early online communities?

A. Chat

B. Network discovery

C. Widgets

D. Message boards

Question 4 of 20

5.0/ 5.0 Points

VWGroupSupply.com is an example of an:

A. e-distributor.

B. e-procurement Net marketplace.

C. exchange.

D. industry consortium.

Question 5 of 20

5.0/ 5.0 Points

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

A. discriminatory pricing.

B. price matching.

C. bid rigging.

D. uniform pricing.

Question 6 of 20

5.0/ 5.0 Points

Which of the following primarily involve long-term sourcing?

A. E-distributors and exchanges

B. E-distributors and industry consortia

C. E-procurement Net marketplaces and exchanges

D. E-procurement Net marketplaces and industry consortia

Question 7 of 20

5.0/ 5.0 Points

Industry consortia are sometimes referred to as:

A. one-to-one markets.

B. one-to-many markets.

C. many-to-few markets.

D. many-to-many markets.

Question 8 of 20

5.0/ 5.0 Points

Which of the following statements illustrates the network effects to which portals are subject?

A. Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market.

B. The value of the portal to advertisers and consumers increases geometrically as reach increases.

C. The greater the amount of content provided by a portal, the greater its value to the community.

D. The greater number of portals available, the greater the potential audience for each.

Question 9 of 20

5.0/ 5.0 Points

All of the following statements about e-distributors are true EXCEPT:

A. e-distributors make money by charging a mark-up on products they distribute.

B. e-distributors usually operate “private” markets.

C. e-distributors operate in horizontal markets.

D. e-distributor prices are usually fixed.

Question 10 of 20

0.0/ 5.0 Points

Which of the following is the original social photo-sharing site?

A. Facebook

B. Polyvore

C. Instagram

D. Flickr

Question 11 of 20

5.0/ 5.0 Points

Which of the following statements about social networks is NOT true?

A. Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.

B. Much more is spent on advertising on portals than on social networks.

C. Facebook’s share of the total social market is declining.

D. The response to display ads on Facebook is lower than on portal sites.

Question 12 of 20

5.0/ 5.0 Points

Which social network functionality allows users to create Web pages that describe themselves?

A. Friends network

B. Profiles

C. Storage

D. Membership management tools

Question 13 of 20

0.0/ 5.0 Points

Which of the following is an example of an e-procurement Net marketplace?

A. Exostar

B. CostPlace

C. Grainger

D. Ariba.

Question 14 of 20

5.0/ 5.0 Points

All of the following are benefits of auctions EXCEPT:

A. more efficient price discovery.

B. lower transaction costs.

C. decreased price transparency.

D. increased market efficiency.

Question 15 of 20

5.0/ 5.0 Points

An example of an indirect good in the fast-food industry is:

A. food-grade paper.

B. fax paper.

C. beef.

D. sugar.

Question 16 of 20

5.0/ 5.0 Points

Which of the following statements about B2B electronic storefronts is NOT true?

A. They are a predecessor of automated order entry systems.

B. They tend to serve horizontal markets.

C. They are seller-side solutions.

D. They are usually considered a type of Net marketplace.

Question 17 of 20

5.0/ 5.0 Points

Elance.com is an example of a(n):

A. demand aggregator.

B. auction aggregator.

C. auction solution provider.

D. professional service auction.

Question 18 of 20

5.0/ 5.0 Points

Which of the following is a community of members who self-identify with a demographic or geographic category?

A. Practice network

B. Sponsored community

C. Affinity community

D. Interest-based social network

Question 19 of 20

5.0/ 5.0 Points

?Which of the following primarily deal with indirect goods?

A. E-distributors and industry consortia

B. E-distributors and e-procurement Net marketplaces

C. Exchanges and industry consortia

D. Exchanges and e-procurement Net marketplaces

Question 20 of 20

5.0/ 5.0 Points

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of __________ costs.

A. equipment

B. fulfillment

C. delayed consumption

D. monitoring

ashworth college BU460 Online Exam 8

Part 1 of 1 – 70.0/ 100.0 Points

Question 1 of 20

5.0/ 5.0 Points

Which of the following statements about collaborative commerce systems is NOT true?

A. They involve a move from a transaction focus to a relationship focus.

B. They may include both customers and suppliers.

C. They are open, competitive marketplaces.

D. They typically include a central data repository.

Question 2 of 20

5.0/ 5.0 Points

Which social network functionality allows users to easily post messages to the entire community?

A. Message board

B. Chat

C. Instant messaging

D. E-mail

Question 3 of 20

5.0/ 5.0 Points

All of the following are potential benefits of B2B e-commerce EXCEPT:

A. increased production flexibility.

B. increased product cycle time.

C. increased opportunities to collaborate with suppliers and distributors.

D. increased visibility and real-time information sharing among all participants in the supply chain network.

Question 4 of 20

5.0/ 5.0 Points

?Facebook is an example of a(n):

A. interest-based social network.

B. affinity community/social network.

C. general community/social network.

D. practice network.

Question 5 of 20

5.0/ 5.0 Points

Which of the following statements about auctions is NOT true?

A. The market leader in C2C auctions is Craigslist.

B. Auctions constituted a significant part of B2B e-commerce in 2012.

C. Over a third of procurement officers use auctions to procure goods.

D. In B2C auctions, established merchants offer items for sale using dynamic pricing techniques.

Question 6 of 20

5.0/ 5.0 Points

VWGroupSupply.com is an example of an:

A. e-distributor.

B. e-procurement Net marketplace.

C. exchange.

D. industry consortium.

Question 7 of 20

5.0/ 5.0 Points

Which of the following statements about B2B electronic storefronts is NOT true?

A. They are a predecessor of automated order entry systems.

B. They tend to serve horizontal markets.

C. They are seller-side solutions.

D. They are usually considered a type of Net marketplace.

Question 8 of 20

5.0/ 5.0 Points

?All of the following are forms of collaboration among businesses EXCEPT:

A. RFQs.

B. CPFR.

C. demand chain visibility.

D. marketing coordination and product design.

Question 9 of 20

5.0/ 5.0 Points

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

A. discriminatory pricing.

B. price matching.

C. bid rigging.

D. uniform pricing.

Question 10 of 20

5.0/ 5.0 Points

Elance.com is an example of a(n):

A. demand aggregator.

B. auction aggregator.

C. auction solution provider.

D. professional service auction.

Question 11 of 20

5.0/ 5.0 Points

Which of the following was a primary feature of early online communities?

A. Chat

B. Network discovery

C. Widgets

D. Message boards

Question 12 of 20

5.0/ 5.0 Points

Which social network functionality allows users to create Web pages that describe themselves?

A. Friends network

B. Profiles

C. Storage

D. Membership management tools

Question 13 of 20

5.0/ 5.0 Points

An example of an indirect good in the fast-food industry is:

A. food-grade paper.

B. fax paper.

C. beef.

D. sugar.

Question 14 of 20

0.0/ 5.0 Points

The majority of inter-firm trade involves:

A. spot purchasing of direct goods.

B. contract purchasing of indirect goods.

C. contract purchasing of direct goods.

D. spot purchasing of indirect goods.

Question 15 of 20

5.0/ 5.0 Points

Which of the following statements about social networks is NOT true?

A. Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.

B. Much more is spent on advertising on portals than on social networks.

C. Facebook’s share of the total social market is declining.

D. The response to display ads on Facebook is lower than on portal sites.

Question 16 of 20

0.0/ 5.0 Points

?Which of the following primarily deal with indirect goods?

A. E-distributors and industry consortia

B. E-distributors and e-procurement Net marketplaces

C. Exchanges and industry consortia

D. Exchanges and e-procurement Net marketplaces

Question 17 of 20

0.0/ 5.0 Points

All of the following are benefits of auctions EXCEPT:

A. more efficient price discovery.

B. lower transaction costs.

C. decreased price transparency.

D. increased market efficiency.

Question 18 of 20

0.0/ 5.0 Points

Industry consortia are sometimes referred to as:

A. one-to-one markets.

B. one-to-many markets.

C. many-to-few markets.

D. many-to-many markets.

Question 19 of 20

0.0/ 5.0 Points

All of the following are major developments in supply chain management EXCEPT:

A. supply chain simplification.

B. EDI.

C. accountable supply chains.

D. the elimination of legacy computer systems.

Question 20 of 20

0.0/ 5.0 Points

Which of the following statements illustrates the network effects to which portals are subject?

A. Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market.

B. The value of the portal to advertisers and consumers increases geometrically as reach increases.

C. The greater the amount of content provided by a portal, the greater its value to the community.

D. The greater number of portals available, the greater the potential audience for each.

ashworth college BU460 Assignment 4

Directions:Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.
Assignment 04

BU460 Electronic Commerce

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

Part A: Describe E-commerce in terms of Business to Customer Models (B2C) and describe two (2) examples.

Part B: Discuss the evolution and future of E-commerce.

Part C: Discuss existing and continuing threats to the security of E-Commerce and provide two (2) examples of ways to thwart these threats.

ashworth college BU460 Assignment 8

Directions:Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Assignment 08

BU460 Electronic Commerce

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

Part A: Discuss why legal disputes cannot be resolved by simply referring to relevant laws. Provide at least two (2) reasons.

Part B: Discuss the Children’s Internet Protection Act and its evolution.