01 Jan Some ideas – check out a
DB 1.1
Read these articles:
http://www.information-age.com/technology/mobile-and-networking/123458357/wearable-technology-looking-data-behind-buzz
and
http://www.forbes.com/sites/willburns/2013/02/27/nine-business-applications-for-google-glass-love-ideasicle/
1. What are the marketing pros and cons of wearables?
2. Discuss the marketing ideas Forbes lists. Do you think they are viable? Are there other marketing ideas they missed?
3. Are their other products that you can see on the horizon that add to the Web 3.0+ world? Driverless cars?
In order to be eligible for top grades, you must do the following:
Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
All your entries must be thoughtful and substantive
All your entries should contain specific marketing terminology and/or include concepts/theories from the text
Cite all your references to the text including page numbers and external sources of credible information
DB 1.2
First be sure to watch the video on perfomance metrics in unit 1. (http://www.youtube.com/watch?v=JbXNS3NjIfM)
then Go tohttp://www.google.com/analytics/index.html
What does Google analytics do (you may want to review the video in unit one again.) Click around and report one or two things you found out that Google analytics does that relates to the metrics discussed in chapter 2 on pages 46-55.
Some ideas – check out a success story or download an image of a dashboard…
In order to be eligible for top grades, you must do the following:
· Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
· Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
· All your entries must be thoughtful and substantive
· All your entries should contain specific marketing terminology and/or include concepts/theories from the text
· Cite all your references to the text including page numbers and external sources of credible information
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