01 Jan Some say EMail marketing
DB 6.1
Viral Marketing is an idea that spreads and spreads and spreads. If you have never read Malcolm Gladwell’s The tipping point I urge you to do so. An excerpt is below. Also, Seth Godin is the Godfather of viral marketing.
Research viral marketing and come up with 5 tips on how to get something to go viral. What are the basics that you need to be successful. Post an example of something that went viral.
http://www.gladwell.com/tippingpoint/tp_excerpt1.html
http://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html
and another Ted talk from Seth
In order to be eligible for top grades, you must do the following:
• Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
• Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
• All your entries must be thoughtful and substantive
• All your entries should contain specific marketing terminology and/or include concepts/theories from the text
• Cite all your references to the text including page numbers and external sources of credible information
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DB 6.2
Some say EMail marketing is dying or already dead. Provide an example and discuss your thoughts. What do you do with emails you receive from companies? Have you ever opted in to get an email?
Do you have examples of effective emails or what would get you to buy into them?
Include Groupon or Living Social in these discussions. How effective are their emails or any others and why?
In order to be eligible for top grades, you must do the following:
• Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
• Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
• All your entries must be thoughtful and substantive
• All your entries should contain specific marketing terminology and/or include concepts/theories from the text
• Cite all your references to the text including page numbers and external sources of credible information
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