01 Jan Sometimes communications
DB 1
Your text presents a 13-point checklist in Chapter 6 (pp. 392-95) for determining whether a company is ready for a values-based stakeholder approach for all internal operations.
In this discussion, complete the following:
Read the 13-point checklist and consider which two points are least practiced by companies today. State the two points and give examples.
Explain why you think this is a common weakness for companies.
Post your response in this discussion. Refer to the Discussion Participation Scoring Guide for posting expectations.
Response Guidelines
Read and respond to at least one peer post. In your response, suggest an action or policy that might turn the weakness into a readiness.
For example, if someone said, “I have worked for a financial company that was only concerned with bottom-line profits and never once cared about relationship building,” your suggestion might be that the company needs awareness training on the demographics in the workplace and the cost of turnover. Or, you might suggest that a company that only focuses on the bottom line never projects a unified image to its customer.
DB 2
Sometimes communications to the public can be misleading or do not provide complete information. Be aware of this and learn how to identify when this occurs.
In this discussion, describe an advertisement that was misleading and did not provide complete and honest information about the product or service. Your example can be from print, television, radio, or the Internet. It can be local, national, or international. Summarize how its deception could have been harmful. Recommend an action that would deter this type of activity in the future.
Post your response in this discussion. Refer to the Discussion Participation Scoring Guide for posting expectations.
Response Guidelines
Read and respond to at least one peer post. In your response, assess the practicality of the recommendation. In your opinion, do you think it will achieve positive results? If not, is there another course of action you recommend?
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