01 Jan The Chapter 10 case
Case Analysis 4
Groupon: Decisions, Decisions, Decisions!
The Chapter 10 case in our textbook discusses Groupon, the well-known internet coupon/discount organization. Read the case and respond to the following questions (note the questions below are slightly different from those given in the text).
Discuss 2 decisions that Groupon founder Andrew Mason made. Are these programmed or non-programmed decisions? Explain.
Were these the right decisions for the organization? Why or why not? You may need to do research outside the text to determine how the decisions turned out.
How (if at all) did creativity and intuition play a role in the decisions to found and rapidly expand Groupon?
Let’s suppose you were considering launching your own online coupon business (to compete with Groupon and others). Discuss 2 decisions you would need to make in order to determine whether to launch into the online coupon marketplace.
Expect to take 2-3 pages (d.s., 12pt.) to address these questions. Include references if needed. Turn in to the dropbox by the due date specified for this assignment.
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