07 Jan On YouTube or through
dq 1
The Role of Truth in Ad Campaigns (graded)
Read Discovering the Truth: The Operation of Ethos in Anti-Smoking Advertising,by Rebecca Feldmann, on pp. 678–685 in your text. In this essay, Feldmann dissects the way the Truth antismoking campaign has achieved results by appealing to a teenage audience’s need for independence and rebellion. She notes that the campaign’s strategy has encouraged teens to stand up against the smoking industry. By accepting Truth’s agenda, however, Feldmann asks, “how is the advertising strategy of the Truth campaign that different from the deceiving strategies employed by tobacco advertising?” (p. 684).
On YouTube or through an Internet search, find the Truth website and some of its antismoking videos. After learning more about the organization and viewing some of its ads, what is your response to the question Feldmann poses above?
dq 2
Revising and Refining (graded)
Conduct a self-analysis of a portion of your essay. In your first response post, copy and paste the paragraph of your Rhetorical Analysis essay that describes your chosen advertisement. After you have posted the paragraph, explain how you might revise specific sentences to include more vivid details so that readers can better see what you are writing about. As peers, please also reply to some of your classmates’ posts, providing feedback on what is working well and any suggestions you might give for more vivid description.
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