13 Jan Businesses, as well as advertising

Unit 1 discussion

First, take a few minutes to introduce yourself to the class.

Second, Chapter 1 includes the types of e-commerce beginning on page 17. Suppose you were interested in establishing an e-commerce site. What type of e-commerce would you choose, and why? What about that type of e-commerce seems to embrace what you envision as a great business?

The purpose of this discussion board is for you to think critically about the types of e-commerce and to begin thinking about the type that suits your interests—your ideal e-commerce opportunity.

Unit 2 discussion

This discussion board involves thinking critically about an e-commerce business model by considering the following question: Would you say that Amazon and eBay are direct or indirect competitors? Explain. Feel free to visit each website before drafting your response.

Unit 3 discussion

As e-commerce entrepreneurs, it is important to think about how the future will impact our businesses. Since technology is always changing and advancing, it is important to identify the advancements as early as possible in order to plan and implement adjustments to the business. With this in mind, let’s discuss the major technological advancements on the horizon. What are the major technological advancements that are anticipated to accompany the Internet of the future? Discuss at least one advancement and the impact it will have on the Internet and e-commerce.

Unit 4 discussion

Today, designing websites to support mobile devices is very popular. However, it can and often does require additional time and expenses. For this discussion, address some of the unique features that must be taken into account when designing a mobile Web presence. Also, share your thoughts about designing a site to support mobile devices and the expected return from this type of investment.

Unit 5 discussion

If you had to choose to be an expert for one of the topics within this unit, which one would you choose, and why?

Unit 6 discussion

Businesses, as well as advertising agencies, love to know what types of advertisements actually produce results, so let’s talk about that. Suppose that you were invited to a meeting with the most prestigious marketing firm in the world, and they would like you to tell them what makes you want to purchase something from an e-commerce site. What would you tell them?

Unit 7 discussion

Typically, a business offers products, services, or both. After reading the trends in Chapter 9, what type of e-commerce would you want to establish: (a) one that sells products, (b) one that sells services, or (c) one that sells products and services? Explain your choice.

There are no right or wrong responses to this question. The purpose is for you to begin thinking about these details and to learn as a group.

Unit 8 discussion

Take into consideration each unit’s lesson. Choose one topic covered, and discuss what you learned from the lesson and unit readings and how you will use the knowledge gained to increase your professional skills. Be specific, and discuss how the lesson will enhance your career and workplace success.