14 Jan Now that you are an expert
MBA5861 New Product Marketing
Unit 1 Essay
Instructions
Using the CSU Online Library, research your favorite brand with respect to its effectiveness in new product marketing. Use the most current Interbrand rating of brands as a reference (see Figure 1-5 of your course textbook).
Describe the target market that your brand is hoping to reach. What is the positioning strategy of this particular brand?
Examine the brand’s overall effectiveness in reaching its target market with both new products and existing products.
Identify the challenges and opportunities associated with this brand.
Recommend strategies that this particular brand should take in the next 10 years in order to maintain and/or increase their effectiveness.
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use you course textbook, the Interbrand website, and at minimum one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 2 Article Review
Instructions
Using the CSU Online Library, locate an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management. Address the following:
Summarize the article and discuss the author’s main points.
Relate the theoretical aspects of branding from Chapters 4 and 5 to the article. At a minimum, be sure to include the creative aspects of the brand elements.
Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
What questions might you pose to the author of this article?
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the article you chose from the CSU Online Library and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 3 Case Study
For this assignment, read the case study, “Going for Corporate Gold at the Olympics,” on pages 258-260 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale.
The Beijing 2008 and London 2012 Summer Olympics were discussed within the case with respect to their use of marketing—specifically, corporate sponsorships. Research any of the other Olympic years (winter or summer), discussing their use of corporate sponsorships.
What additional branding and marketing tools/themes were used in the Olympic games you researched in Question #1.
The Olympics reach worldwide. Do you believe that corporate sponsorships are transcending geographic boundaries, effectively reaching the international target audience?
Discuss the importance of the Olympic committee maintaining a wholesome image versus the commercialized event it could become. How does positioning and branding relate to this concept?
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use at least two credible references. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 4 Mini Project
Instructions
To apply the concepts learned in this course, you will research one of your favorite brands compiling a brand audit for the brand/company. In the next several units, you will complete sections of a brand audit on your chosen brand. Utilizing the CSU Online Library, research the various elements of the brand audit. Use the brand audit for Rolex on pages 287-293 of your textbook as a guide. In this unit, you will complete and the following sections:
Introduction
Background
History
Ownership Status
Target Market Identification
Brand Portfolio
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 5 Mini Project
To apply the concepts learned in this course, you will continue the brand audit started in Unit IV. In this unit, you will complete and submit the following sections:
Brand Elements
Product
Pricing
Distribution
Communications
Advertising
Ambassadors
Sports and Culture
Philanthropy
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 6 Mini Project
Instructions
To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Unit V. In this Unit, you will complete and submit the following sections:
Brand Exploratory
Consumer Knowledge
Competitive Analysis
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 7 Mini Project
To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Units V and VI. In this unit, you will complete and submit the following sections:
Strategic Recommendations (Evaluate this brand’s sustainability over time.)
Positioning
Points-of-Parity
Points-of-Difference
Brand Mantra
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 8 Mini Project
Instructions
To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Units V-VII. In this Unit, you will complete and submit the following section:
Tactical Recommendations (Discuss the brand qualities that can be leveraged in order to maintain the sustainability of this company/brand. Think about the opportunities and challenges of the brand.)
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Resources
The following resource(s) may help you with this assignment.
MBA5861 New Product Marketing
Unit 1 Discussion
As companies introduce new products, they look to increase the brand awareness and ultimately the brand equity of that new product. What is your favorite brand? From a consumer standpoint, what are they doing right?
MBA5861 New Product Marketing
Unit 2 Discussion
In this unit we discussed the six criteria of brand elements: memorability, meaningfulness, likability, transferability, adaptability, and protectability. Pick a brand (preferably one not already discussed by a fellow student), and identify all the brand elements that this brand uses to contribute to its brand equity.
MBA5861 New Product Marketing
Unit 3 Discussion
Review “Branding Brief 7-3: Ingredient Branding the DuPont Way” on page 248 of your textbook. As stated in the brief, DuPont has introduced a host of new products over the years with varied levels of success. Discuss what a marketer might learn from DuPont’s situation. Think about how innovation and new product development helped move them through several challenges.
MBA5861 New Product Marketing
Unit 4 Discussion
Review “The Science of Branding 8-2: Maximizing Internal Branding” on page 282 of your textbook. Nordstrom utilizes branding to create a more positive work environment leading to a brand-driven organization. Discuss another organization that does this well. Conversely, discuss an organization that does not do this well. How is this affecting their overall brand perception?
MBA5861 New Product Marketing
Unit 5 Discussion
Chapter 2 discussed brand personalities, with brands almost taking on human-like characteristics. In Chapter 9, Jennifer Aaker discusses her brand personality scale (pages 306-307), which includes sincerity, excitement, competence, sophistication, and ruggedness. Select a product category, and profile the leading brand personalities in that category using Aaker’s scale. In the interest of diversity, select a category that has not already been discussed by fellow students.
MBA5861 New Product Marketing
Unit 6 Discussion
Review the Branding Brief 11-2 on page 373 of your textbook. Discuss the challenges and opportunities faced by Netflix, Blockbuster, and other competing companies within this industry. Reflect upon where you believe this industry is going.
MBA5861 New Product Marketing
Unit 7 Discussion
Now that you are an expert on your company brand, bring your learning from your brand audit into the discussion forum. As you introduce your brand, reflect upon areas in which your brand is effective and other areas in which your brand is not so effective. This might also tie into your competitive analysis. What were some of your strategic and tactical recommendations?
MBA5861 New Product Marketing
Unit 8 Discussion
As we are finishing this course, please reflect upon how you might use the concepts learned during this course both professionally and personally.
Please include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
Do you need help with this question?
Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.
WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Chat with us today! We are always waiting to answer all your questions.