15 Jan Choose any company that operates

BUSN115 Introduction to Business and Technology

Week 2 Assignment

Trade Agreements and the Healthcare Industry

Read/review the following resources for this activity:

Textbook: Chapter 3

Lesson.

Minimum of 2 scholarly sources

Instructions

The various trade organizations and agreements discussed in the textbook and lessons affect a variety of industries, including healthcare. Choose an aspect of healthcare you would like to research. Some example might include medical devices, information technology, pharmaceuticals, public health, etc. Find at least two articles in the Chamberlain library that discuss your research topic and the effect of at least one global trade organization/agreement.

Write a 1.5 – 2 page essay explaining how the global marketplace affects your chosen topic. Your essay should include a summary of the trade agreement or organization chosen as well as the affects (both positive and negative) that agreement/organization has had on your given topic.

BUSN115 Introduction to Business and Technology

Week 4 Assignment

Ethics in Business

Read/review the following resources for this activity:

Textbook: Chapter 2

Lesson

Minimum of 1 newspaper article

Instructions

Find a newspaper article that discusses one of the unethical business practices listed on pages 62 – 63 of the OpenStax book.

Summarize the unethical business practices discussed in the article you chose

Discuss at least two changes you would make to this company’s practice to follow more ethical business practices.

Discuss how your policy change would align with one of the following concepts: justice, utilitarianism, deontology, or individual rights.

BUSN115 Introduction to Business and Technology

Week 6 Assignment

Motivational Strategies

Read/review the following resources for this activity:

Textbook: Chapters 8 and 9

Lesson

Minimum of 1 scholarly source

Instructions

Issues with morale at the workplace are common in many industries. Often, these problems can be overcome by managers employing a specific motivational strategy to help improve morale.

Find an example of a workplace suffering from motivational issues (either a personal example or a case study that you research). Determine the best motivational strategy to apply to the problem. The paper should be written in essay form but should answer at minimum the following questions.

What is the specific problem affecting workplace morale?

What specific motivational strategy can be used to solve the problem?

Why is this the best motivational strategy to use in this situation?

BUSN115 Introduction to Business and Technology

Week 7 Assignment

Evaluating the Marketing Mix

Read/review the following resources for this activity:

Textbook: Chapters 11 and 12

Lesson

Minimum of 1 scholarly source

Instructions

In this assignment, you will evaluate the marketing mix of a company of your choice.

Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.

Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:

Product strategy

Pricing strategy

Place (distribution) strategy

Promotion strategy