15 Jan Differentiate between
MPS616 Principles of Consumer Psychology
Module 8 Assignment
Signature Assignment
The Signature Assignment for this course will be a 8-10 page essay (excluding cover page and references). You should use a minimum of 5-7 sources from the Touro Library in your Signature Assignment. The Signature assignment is built around the insights of consumer psychology research on the modern trend of online shopping.
In your written Signature Assignment, please address the following components:
Differentiate between the motivational factors (Module 2) that affect online shopping (Module 7) choices and habits versus onground retail shopping choices and habits.
Elaborate on how Human Decision Making biases (Module 2) OR Consumer buying decision models (Module 4) have an impact on Online shopping habits (Module 7). Provide citations and specific examples to support your arguments.
Address if Sustainable Consumer Behavior (Module 6) is compatible with the rise of the vast amount of products that are available to be purchased via online shopping websites.
Provide citations and specific examples to support your arguments.
Address if Conspicuous Consumption (Module 5) OR the Hedonic Treadmill (Module 8) have an impact upon Online shopping habits (Module 7). Provide citations and specific examples to support your arguments.
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