15 Jan HMGT335 Health Care Marketing

HMGT335 Health Care Marketing

Week 1 Discussion

DQ1 It is a challenging job to be a student. All students juggle multiple priorities and responsibilities trying to gain the highest grades at the same time. Please offer your strategies on time management and study skills to your peers. Provide minimum three of the most helpful tools and/or strategies that you use to a high degree of success. Tell us how you apply those tools or skills by sharing an example. Discuss the tips offered by your peers and reflect how or if they will work for you. Some of the additional information could be found in Helpful Tips overview.

DQ2 What is Marketing?

Marketing is a key function of a healthcare institution.

What do you think are the key differences between marketing healthcare services and marketing a tangible product like food, computers etc.? Is there a difference?

Also, discuss the importance of what this means to a Healthcare Administrator/Marketer.

For this discussion, answer the question and accompany your posting with references and examples.

As you read the “replies” from your classmates, be sure to add to the discussion with references (APA formatting required).

HMGT335 Health Care Marketing

Week 2 Discussion

The pharmaceutical and medical device markets are extremely competitive. You can’t watch TV without seeing an AD for a new drug or therapy. Select one pharmaceutical drug that is currently marketed to consumers.

Also, attached a video/ad/commercial regarding your pharmaceutical drug. Describe the therapy (Company, Brand Name, Generic Name, Drug Class/Disease Category). Then identify and research the competitors, list all the competitors and complete a SWOT analysis for the drug that you’ve selected. If you can’t find any competitors indicate that this drug is “first to market” and within the SWOT discuss the potential impact. (Present the SWOT analysis within your posting).

HMGT335 Health Care Marketing

Week 3 Discussion

What Influences your health services purchases?

Whether or not “we pay” or our insurance company pays, or another third person pays for our health care, we are still in charge of making the decision as to when, where, how and why to seek out health services.

Think of the last time you accessed a health service. First identify what need you had to lead you to seek a health service. Then, referring to the Week 3 Overview, Influences on Consumer Behavior, identify which variables affected your decision.

This is about describing the process, not about your illness (So keep personal details private). Focus on the process and the decision making.

HMGT335 Health Care Marketing

Week 4 Discussion

Philanthropy

A common target audience among nonprofit healthcare organizations includes Donors.

Marketers are often creating messaging and communications to Donors to encourage giving.

Nonprofit healthcare organizations often rely on philanthropy revenue to provide services to those they serve and to carry-out their mission.

Identify a nonprofit health organization and create a value proposition for their donor audience that explains why they should donate.

You can provide more than one value proposition. This can be a real value proposition that you’ve researched from the organization or you can create one.

HMGT335 Health Care Marketing

Week 5 Discussion

Outline a patient experience

If you could design the ideal patient experience for a primary care doctor’s office what would it look like? Map each of the patient touch points beginning with the patient recognizing the need to visit a primary care doctor. Don’t forget important touch points in all three of the processes, people, place and process. Take the patient all the way through follow up care and resolution of the payment for the health service. Bullet format for each touch point will help us follow your map.

Feel free to comment on other students’ patient experience maps. Did they miss something? Did they include something you forgot?

AND, Most importantly – Remember the WHY! what does this mean to a patient and why a healthcare administrator cares about this.!

Also, Can you describe Press Ganey and/or HCAHPS – What are they and what do they mean to you as a Healthcare Marketer (How would you use them)!?

HMGT335 Health Care Marketing

Week 6 Discussion

Responsibility

Who’s responsibility is it to communicate pricing to patients (hospitals, government, insurance companies, physicians, others)?

HMGT335 Health Care Marketing

Week 7 Discussion

Branding

First, after reviewing the HMGT 335 Week 7 Overview, refer to the definition of Brand Loyalty on Slide 5 and then select a health service organization that you are loyal to. If you are not a brand loyal customer as it relates to health care services, you can select another brand.

Describe why you are brand loyal to this organization or brand? What keeps you coming back? You may also want to attach an article or video of your brand.

HMGT335 Health Care Marketing

Week 8 Discussion

Marketing is Everyone Job!!!

Rhonda Weiss in her article, “Our Time is Now”, postulates that marketing is everyone’s job in the health services organization.

What does she mean by that?

Can you illustrate how it is the job of someone who is not employed in the marketing department?