15 Jan Ownership Status
MBA5861 New Product Marketing
Unit 4 Mini Project
Instructions
To apply the concepts learned in this course, you will research one of your favorite brands compiling a brand audit for the brand/company. In the next several units, you will complete sections of a brand audit on your chosen brand. Utilizing the CSU Online Library, research the various elements of the brand audit. Use the brand audit for Rolex on pages 287-293 of your textbook as a guide. In this unit, you will complete and the following sections:
Introduction
Background
History
Ownership Status
Target Market Identification
Brand Portfolio
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.
Resources
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