16 Jan Requirements: You are to record

Assignment 02 – Influence Tactics

Purpose: To demonstrate how often influence tactics are used in everyday life.

Reading: Chapter 4: Power and Influence – Reference Influence Tactics

Read Chapter Four of the textbook focusing on the section referencing the 9 influence tactics as identified by the authors of the textbook.

Exercise Title: Television Commercials and Influence Tactics

Requirements: You are to record and upload two (2) televisions commercials (no longer than 60 seconds) to the course shell. You are to provide an in-depth analysis of the commercials chosen and apply which influence tactics (minimum of two) that are being applied in the commercial to the public and support your reasoning and your presentation is to utilize power point in presenting your statements. Your power point slides are limited to a total of four (4).

Mediums: Video and PowerPoint.

Provide PowerPoint Presentation detailing the Influence Tactics Utilized in the Commercials as instructional guide for your classmates.

Summary:

The students should play each commercial one at a time and explain the influence tactics used in the commercial. They should address the following: why they feel these tactics were used, whether the commercial effectively influences others (how do we know or how would they measure this), and what other tactics might have worked.