20 Jan Review the motives of human behavior. Which 3 aff
Grand Canyon MKT245 Week 1 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?
DQ 2
Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
Grand Canyon MKT245 Week 2 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
DQ 2
Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?
Grand Canyon MKT245 Week 3 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?
DQ 2
What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
Grand Canyon MKT245 Week 4 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.
DQ 2
How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.
Grand Canyon MKT245 Week 5 Discussion DQ 1 & DQ 2 Latest 2015 October
DQ 1
What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.
DQ 2
What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization’s (that is familiar to you) marketing channel.
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