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This discussion forum focuses on innovative technology-driven business models. In Chapters 3 and 12, you read about innovation in the retail fashion industry and saw examples of how a large organization and a start-up company each developed successful and innovative ways of gaining competitive advantage. For this discussion forum, (1) select an industry you are interested in and identify a company (large or small) that has leveraged technology to develop an innovative business model; (2) Summarize how the company is innovative (what is it doing, what are its products or services, how are they delivered, what is the value proposition for its customers, etc. – be very thorough in your description); (3) Include a link to your resources, videos, photos or other multimedia to clearly show the organization’s strategy, how it is different, how technology is leveraged, etc. (Note – the link below provides several examples, including Rent the Runway, but try to find one not listed through your own research on the topic). http://mashable.com/2014/06/16/unique-business-models/#HZVqSW1FYSqM
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