22 Jan Market Segmentation
MBAA514 Strategic Marketing Management in Aviation
Module 2 Assignment
Market Segmentation
This assignment brings attention to the Business Jet market. This market can be segmented by jet size, operators, and geography. Choose either two airlines or two aircraft manufacturers operating in this market and review their websites. Go to the Business Jets products for each of the companies. Evaluate the websites’ marketing material. How does each airline differentiate their products and services from each other? In what market segments are they operating? If applicable, consider categories of organizational buyers, segmentation of buyers, and method of segmentation.
Limit your paper to 300 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font size, and double-spaced. Your paper must be grammatically sound and free of spelling errors.
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