22 Jan What pricing strategy are
MBAA514 Strategic Marketing Management in Aviation
Module 8 Assignment
Marketing Mix
Choose any consumer product. Next, go to their website. Select one market segment and answer the following in regard to their marketing mix.
Person completing assignment on a laptop.What is the specific product or service you chose?
What is the method used to distribute the product or service to the consumer or customer?
What pricing strategy are they using for the product or service you chose?
How are they promoting the product or service? Give at least three examples.
Provide the website address
Limit your paper to 300 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font size, and double-spaced. Your paper must be grammatically sound and free of spelling errors.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.
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