29 Jan Identify a large company to be you
In your paper,
Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.
· Under a Situational Analysis heading
Construct an environmental analysis for your chosen company regarding:
Economic
Trade
Social and Cultural
Political, Legal, and Regulatory
· Under a General Strategy heading
Identify a country in one of the following regions for your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
Latin America
Middle East
Africa
Explain your rationale for selecting the country considering
Demographic
Economic
Trade
Social factors
Cultural Factors
Legal Factors
Political Factors
Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style.
Must include a separate references page that is formatted according to APA style
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