31 Jan If you are unable to complete th

Lobbying Plan Elevator Pitch Part 1

Activity Overview and Purpose

This week, you will make an approximately 60-second video of yourself proposing your lobbying plan. This will help you to:

Practice presenting in a confident, professional manner – both verbally and nonverbally. After your instructor views the video, he or she will give you feedback on how your communication style would be perceived by a person to whom you are promoting your lobbying plan.
At some point with a lobbying plan (probably early on as you recruit supporters), you will need to have a quick, to-the-point speech of about 60 seconds to “hook” them.
There are two parts to this learning activity assignment:

Part 1. In order to complete this discussion, you may use the native video tool in your classroom. Please review the Canvas Video Submission. Instructions in order to get started. This guide will familiarize you with the tool and review how to record your video to the classroom.

As an alternative, you may use an external platform called Screencast-O-Matic (Links to an external site.) Links to an external site. Please review the Screencast-O-Matic Quick-Start Guide Links to an external site. instructions in order to get started. This guide will familiarize you with the tool and review how to upload your video to the classroom. If you choose to use another video recording tool for your submission, please follow the guide instructions to upload an MP4 video file into your classroom using the same steps.

Important Note: All submissions require an upload of the video to the classroom. Submission of a link to a video does not fulfill the submission requirements.

Part 2. Write a Reflection: After viewing your video, reflect on your communication skills. Submit this reflection as a Word document in the assignment titled Week 3 Learning Activity Reflection.

Part 1: Create a Video

Preparing for the Video

In Weeks 1 and 2, you considered the stakeholders involved in a mental health agency and began considering a formal lobbying plan. As your plan evolves, you will need to “recruit” supporters for your lobbying efforts – you will have to sell your plan to them.
Many stakeholders do not have a large amount of time to listen to details, so your job is to get your audience’s attention (usually one or two people at a time), then let them ask you for more information. Think of it as a “commercial” for your plan. You also may have heard this referred to as an “elevator pitch.”
Write down, in outline form, your plan goals: What you want to do with your plan?
Write down your objective in talking to this person: Why do you want her/his support?
List 5 or 6 action statements about it that you can recite to a listener – quickly.
Record yourself using the native video tool in your classroom, reviewing your plan outline, stating your objective in speaking to your audience, and articulating your action statements in a conversational but professional manner.
Video of Your Communication Skills

For this activity, you will be using the native video tool in your classroom. Before you interact with the video tool, select the “Click here for instructions on how to submit your assignment” link. You can follow the steps outlined in the new window that appears.

When you are ready to make the video, scroll down and use the embedded interface below.

The technical requirements for this assignment align with those for an Ashford University student.

To fully participate in this activity you must have a computer with a microphone and webcam. We believe this activity is beneficial as a professional development practice and it will help you promote your lobbying plan.

If you are unable to complete this activity due to technical issues, contact your instructor for alternative arrangements.

You can also contact the Office of Student Access and Wellness for additional resources and support in completing this activity.