02 Feb a. cultivation theory

Unit 6 quiz

Question 1

The theory that claims that television promotes a worldview that is inaccurate but that viewers nonetheless assume reflects real life is the

Answers:

a. critical theory.

b. cultivation theory.

c. agenda setting theory.

d. attribution theory.

e. uses and gratifications theory.

Question 2

0.00000 out of 1.00000 points

How do mass media and social media differ?

Answers:

a. Social media is digitalized.

b. Mass media cultivate convergence, but social media do not.

c. Mass media have nearly instant speed while social media do not.

d. Mass media are easier to manipulate than social media.

e. All of these choices are examples of how mass and social media differ.

Question 3

Lana says she enjoys using Facebook because it helps her connect to her friends from high school who are at other colleges, her cousins who live in New Mexico, and new people she meets on campus. Lana’s reason for using Facebook is that it

Answers:

a. allows for diffusion.

b. cultivates convergence.

c. is easily manipulated.

d. offers instant speed.

e. provides resonance.

Question 4

All of the following are examples of mass media EXCEPT

a. television.

b. instagrams.

c. magazines.

d. radio.

e. the Web.

Question 5

The process by which mass communication stabilizes and homogenizes social perspectives is known as

Answers:

a. resonance.

b. mainstreaming.

c. indemnification.

d. inoculation.

e. stabilization.

Question 6

The term that refers to the gap between people who have access to media and those who have little to no access is

Answers:

a. digital divide.

b. gatekeeping.

c. cultivation.

d. media literacy.

e. puffery.

Question 7

The three implications of digitization are

Answers:

a. creation of digital divide, nearly instant speed, and ease of manipulation.

b. convergence, nearly instant speed, and ease of manipulation.

c. convergence, mainstreaming, and resonance.

d. resonance, gatekeeping, and nearly instant speed.

e. mainstreaming, convergence, and ease of manipulation.

Question 8

A person or group that decides which messages pass through the media and which do not are called

Answers:

a. editors.

b. media managers.

c. content trappers.

d. flow consultants.

e. gatekeepers.

Question 9

Social media include all of the following EXCEPT

Answers:

a. tweets.

b. texts.

c. ebooks.

d. instagrams.

e. emails.

Question 10

If you watch an action movie because you are bored and want some excitement, which of the following theories applies?

Answers:

a. cultivation theory

b. inoculation theory

c. agenda setting theory

d. uses and gratifications theory

e. critical theory