06 Feb b. Define a hypothetical company:
International Business Homework
15 Pages Our Company is Disney.
Team Research Topics:
The team research topic can be one of the following
1. International Marketing Entry Strategy Plan: a. Select a product and evaluating its opportunities for international business.
Example: Export wine to China; Export Solid wood furniture to Japan; Selling
American lifestyle products in Argentina. Import Brazilian liquor to the USA.
b. Define a hypothetical company: Company size and resources, competitive
advantages, positioning, and overall orientation.
• Conduct research to identify and evaluate potential marketing
opportunities: general business environment, cultural acceptance, product
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