06 Feb Briefly identify the time
In semester 1 you have been asked to consider what is ‘strategy’ and more specifically what is ‘business strategy’. We have emphasized the importance of considering time and space in strategic thinking and the principle of manoeuvring against an opponent or opponents. This assignment encourages you to apply strategic thinking to your essay. The ambition of the module team for you is to become strategically critical.
Task
Select a company (or organization) of your choice. Investigate this company and its history and identify its key strategic moves over a defined period of time.
You may use any published case-study or build your own case from secondary data, from any source. Always state your source material through full referencing.
Tip: Don’t try to analyse a multi-national corporate like McDonald’s, Apple, Google and attempt to analyse everything that has happened everywhere and every-when. If you use such companies….. fine, but focus your analysis on ‘parts’ of the companies’ operations.
Tip: Using a small company can be as useful as analysing a large and well known multinational.
Tip: don’t just pick the company who makes your phone or computer because it’s convenient and familiar… give the choice of company some thought.
Tip: pick a case where something strategically interesting has happened, failure is as interesting as success. If you pick a case where there has been ten years of stability, what is there to analyse?
There are 5 elements to the answer, but these don not necessarily have to be answered in discreet sections, they denote only the mark weightings.
You should:
1. Briefly identify the boundaries (strategic space) in which your analysis is taking place… for instance which markets, which industries, which strategic groups. (10%)
Reminder, Markets form the demand conditions a firm sells into, industries form the supply conditions they produce in.
2. Briefly identify the time period, or periods in which you think something strategically interesting happened. Define those periods as phases, episodes and events and argue why they are important. (5%)
Tip: use a simple timeline chart and map out chronologically the key periods, and you can then indicate which period/periods you are analysing in-depth. Clearly state the start and end point of your analysis, gives dates
Whilst parts 1 &2 carry low weighting, if you do these well, the rest of the analysis make
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