06 Feb c) Ideate: create as many ideas a
Marketing Of New Service
A1: Experiential Learning Project:
Apply the Design Thinking Approach to the creation of a new service and prepare a presentation of the entire process.
The presentation should include all the following major steps of Design Thinking Approach:
a) Understand. Referring to available sources (own experience, outside experts …) research the status quo on
the concept you would like to develop
b) Observe: conduct an ethnographic research by firsthand observation of potential users
c) Ideate: create as many ideas as possible (use techniques as brainstorming). Select the most promising idea
d) Prototype: translate the idea into a simple representation of the app
e) Test: the model with target users. Interact with them. Observe their reactions and behavior and collect
feed-backs to refine the concept
f) The work should also include the marketing plan of the new service.
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