06 Feb Define a pricing strategy (s

Read: Chapters 4, 5, and 6 of The 1-Page Marketing Plan

Read: 6 Different Pricing Strategies: Which One Is Right For Your Business?

https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/

Read: Pricing Strategies for Small Business

https://www.thebalancesmb.com/pricing-strategies-for-small-business-2951181

Read: 5 Easy Steps for Creating the Right Pricing Strategy

https://www.inc.com/patricia-fletcher/5-easy-steps-to-create-the-right-pricing-strategy.html

Assignment: Chapter 4 & 5 Capturing Nurturing Leads

Assignment: Pricing Your Product/Services

ASSIGMENT 1

Read Chapters 4 (Capturing Leads) and Chapter 5 Designing a Lead and Nurturing System in the Book the 1-Page Marketing Plan

Assignment 4: Capture Leads – The goal is to find people who are interested in your product or services and to position you and your company as an expert in that particular business or field.

Write a lead generating opening and include something that gives value to your prospective customer and begins to establish you as an expert. You want to select an “ethical bribe or reference” that fits your product or service and include it in your ad.

(Include the link where you found your information or obtain permission, if applicable. Cite the source. If you are the author of what you might use, cite yourself). (10 points)

Research 2 potential CRM systems that you could use to track customers in your potential business. Provide an overview of the systems. Choose ONE that you would use for your business. Share why and how how it fits your business. Include links to both systems (15 points)

Assignment 5: Design a Lead Nurturing system – Follow-up is critical, so the goal here is to build a Marketing Infrastructure

Create a “shock and awe” package – make a detailed list of 3 things you’d put in a “shock and awe” package. (You may select from those listed on p. 113 or identify your own). For each item your select, DESCRIBE what you would do with that item and/or how you’d use it. The explanation is key. (15 points)

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ASSIGMENT 2

Pricing Your Product/Services Activity

Determine Your Unit Costs – How much does it cost to purchase, produce and/or sell your product? Think about it in one-unit increments if it is a product or in the average price for your services. Provide an itemized listing of costs for your product. I suggest using a matrix (table).

Select three competitors and look at the whole package they offer not just the unit price (see “Pricing strategy for Small Business” article)

Define a pricing strategy (see “Different Pricing Strategies Which One Is Right for You” and” 5 Easy Steps for Creating the Right Pricing” articles) and select at least one to set a price for your products or services.

Price your Produce or Service and include an explanation as to why you selected the pricing strategy you did and how it fits or will make money for your particular business.

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