10 Jul please make sure information is 100% original. No information

please make sure information is 100% original. No information from previous papers or work. Please follow outline listed in instructions. Also please refer to the previous paper written as a guideline related to the scenario.outline of how the assignment is suppose to look is attachedIn this assignment, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this assignment will depend on your scenario. INSTRUCTIONS Compose a written communication based on your Strategic Communications Plan. WEEK 1 IT’S A DIGITAL WORLD ASSIGNMENT 2 PART 1 1. Develop Your Written Communication  a) State your key message clearly  i. Do not “bury the headline” — the main point should be  presented directly  ii. Your key message must be clear and concise  b) Provide the necessary information and build credibility  i. Provide an appropriate amount of background  information for the audience, given the type of  communication  ii. Get to the point without unnecessary verbiage  iii. Build your position as an expert or trusted colleague  c) Support your key message with three or four supporting  points/reasons  i. Supporting points should be appropriate for the context  and needs of the audience  ii. Reasons should be compelling and relevant  d) Employ either the Consult/Join or Tell/Sell techniques  e) Clearly relay to the audience an actionable request 2. Write Professionally  a) Communication should be clear and concise  b) Communication should build logically  c) Sentences should flow smoothly, using appropriate  transitions and varying sentence structure  d) Employ appropriate formatting for ease of reading and clarity  of message (headers, bullet points, etc.) 3. Demonstrate Professional Presence  a) Be authentic and genuine in your communication  b) Use the appropriate tone and vocabulary for your audience  c) Establish rapport to connect with your audience and  grow the relationship PART 2 4. Channel and Style a) Explain why you chose the specific channel you used for the written communication b) Explain what style you employed in your written communication and why (Sell/Tell or Consult/Join) 5. Use Feedback to Refine Your Communication a) Describe or list the feedback you received on your written communication from the week 6 Discussion Board b) Explain how you used the feedback to revise and improve your message