10 Jul SPEECH ASSIGNMENT 3:INFOMERCIALFor your next speech assignment, y

SPEECH ASSIGNMENT 3:INFOMERCIALFor your next speech assignment, you must prepare andpresent a three-minute infomercial. An infomercial is a longcommercial that provides an extensive product or servicedescription and sales information. It’s like a documentary ornews program that highlights a specific product or service.Although infomercials are generally 30 minutes to one hourlong, your infomercial should last only three minutes. Usethe following procedure to complete this assignment:Preparing the SpeechPrepare your speech by following these steps:1. Select a speech goal.a. Brainstorm to select a topic. Choose a product orservice that you want to highlight in your infomercial.Your choice may be real or imaginary. It can be somethingtangible (like a cell phone or a vacuum cleaner),or it can be intangible (like a diet plan or financialservices).b. Decide what methods you’ll use to inform your audience.You can inform by describing, defining, comparingand contrasting, narrating, and demonstrating.Describing: Create an accurate and vivid verbal pictureof an object, feature, event, person, or image.This approach answers questions of who, what, andwhere. Explain features such as its size, shape, color,composition, age, condition, and spatial organization.Defining: Explain the meaning of something.Differentiate it from similar ideas. Explain its historyand its function. Use synonyms and antonyms to giveyour subject more depth.Comparing and contrasting: Focus on ways in whichyour subject is similar to or different from otherthings. For example, if you’ve chosen to talk about anew type of pot scrubber, you might point out howmuch it resembles another brand in capability, butpoint out how it’s softer and less abrasive than thatother one.Narrating: This is essentially storytelling, and it canbe done using first person (I and we), second person(you), or third person (he, she, and they). Orient thelistener by describing when and where an eventoccurred. Introduce the important characters. Explainthe sequence of events. Recount a complication orproblem and how it was solved. Use vivid language.Demonstrating: Show how something is done or howsomething works. This showing can be done in just afew steps, or it can be complex. Demonstrationsrequire you to have expertise, so be sure to practice.c. Understand your audience and adapt to it. Realizethat your audience will be made up of diverse members.Analyze your audience members to assess theirfamiliarity with your topic. You should know whatyour audience’s interest in your topic will be, so thatyou can adjust your content to that audience. Beforeyou begin, be sure to determine how you’ll establishyour own credibility with the audience.d. Consider how the occasion affects how you presentyour speech.e. Develop a speech goal statement.2. Gather and evaluate information for your speech.a. Examine what you already know and where you needadditional information.b. Locate, evaluate, and select different sources. If necessary,gather information on your product or service;otherwise, make a list of the topics you want to mentionin your speech. If you gather information fromother sources, be sure to credit them in your speech.Use legitimate resources, which can be identifiedusing the table on page 102 of your textbook. Useresearch cards to make notations of your information.