18 Jul E-Commerce MNA1821 – Dr. McChesney Case Study 4 Now that our

E-Commerce MNA1821 – Dr. McChesney Case Study 4 Now that our HBFA website is built, it is time to work on the marketing side of the business. Your task is to continue to develop the strategies necessary to implement the global e-commerce division. This case will develop the online marketing content. Your Challenge You have been asked to address the following issues and provide a written report to the CEO of HBFA. Your report should address, at a minimum, the following: 1. Using table 4.1 in your text, the Internet, and the Unique Selling Proposition you built, address the following issues: a. Develop a list of 5 websites that are frequented by our primary customer group and a list of 5 websites frequented by our secondary customer group. Provide a detailed explanation to support your decision. b. Detail the advertising opportunities on each site? What types of advertising opportunities are available (pay-per-click, banner, link exchange, etc). c. Recommend 3 websites for each customer group in which to target a marketing campaign. d. Select a pay-per-click advertising company and detail the reason for selecting this particular company. List 10 keywords to target on a pay-per-click  campaign (i.e. humming bird feeder). Estimate the monthly cost and expected traffic generated by each keyword. Guidelines The paper will be graded on accuracy, creativity, content, and spelling/grammar.  Be sure to include your approved domain name on the title page.  This written report will be presented to the CEO of HBFA. Keep in mind that the CEO is not familiar with the technical jargon or specifics of e-commerce. This report should be written in a manner that will instill confidence in your recommendations.  The paper should be well-structured and demonstrate your ability to analyze the issue as it relates to the course. The content should illustrate critical thinking skills. While there is no minimum word requirement, a one sentence answer to each question will not qualify as “critical thinking”.  The paper should be free from spelling errors and basic grammatical mistakes (including paragraph breaks).