11 Aug How to analyze a case: Situation Analysis “Synopsis” –

How to analyze a case: Situation Analysis “Synopsis” – briefly summarize the case in your own words – No more than 2 pages (worth 10 points)Environmental AnalysisSWOT Analysis – in bullet format (worth 25 points)StrengthsWeaknessesOpportunitiesThreatsProblem Statement “WHY?” Keep it brief…no more than 20 words.Challenge yourself to be concise but brief. This should be written as a statement not a question. (worth 10 points)Development of Alternatives – at least 3.Your alternatives are derived from your opportunities outlined in your SWOT. (worth 25 points). Number each alternative and explain.Evaluation of Alternatives & Recommendations – Evaluate each alternative using the pros and cons of each choice.Use outside sources to back up your hypothesis.Select the best choice based on the company’s strengths and opportunities.(Worth 20 points)Recommendation:End this section with an overall recommendation/conclusion – no more than 1 paragraph. (worth 10 points)Other pointers for working on your cases….All cases are typed, contain a cover sheet, sections are labeled and are double spaced and printed in a 12-point font.Don’t forget bullet points can help the reader (professor) to follow your points.Bullets should be utilized in the SWOT analysis.Do NOT use paragraphs for this section.Suggested Reading – Read the case at least 3 times.Yes, 3 times.If you only read it once, you will only be able to detect surface problems.Each group member receives the same grade. Attached is the case study.