18 Aug Research is the cornerstone of understanding the customer. V
Research is the cornerstone of understanding the customer. Various tools exist to help you understand how the customer views or perceives a brand, with the ultimate goal of influencing him or her to buy the brand.An advertising agency created the brand asset valuator (BAV), which applies 4 factors to a brand: differentiation, relevance, esteem, and knowledge. Click here to study the BAV and see how this system affects the perceived value of a brand.Create a PowerPoint presentation that describes the research tools that you can use to find out more about customer buying behaviors. Your PowerPoint presentation of 4–6 slides should be in the following format:Slide 1: A description of your brandSlide 2: A description of your target customerSlide 3: A description of BAVSlide 4–5: 2 factors from BAV that you will use to connect the brand with your customerSlide 5–6: Conclusion slide about why these factors are important in making your customer aware of the brand, with the end goal of influencing their buying behaviorNOTE: you can find answers in this link https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=17570206if you include other resources please include them
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