18 Aug Using the scenario below, provide the necessary components i
Using the scenario below, provide the necessary components in a paper of at least 500 words and in current 7th edition APA format that is supported by 2 peer-reviewed scholarly references and at least 1 instance of biblical integration to support each point below.An accountable care organization (ACO) is entering the Flint, Michigan market and is trying to generate initial demand through a series of magazine advertisements. The ACO is the first of its kind in Flint, and people in the market are unfamiliar with the benefits of ACOs. Identify the components that should be used in the ACO’s initial marketing copy change when a second ACO enters the market. Describe the initiative necessary for success. Discuss the short and long term opportunities (3 month, 12 month and more than a year ahead).Provide an innovative way to address the challenges this ACO may encounter in a new market.THE BOOK:Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning.
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