26 Aug Provide an in depth managerial analysis of marketing ana
Provide an in depth managerial analysis of marketing analytics ututilization to increase sales revenue and market share.
. Some topics for consideration to be addressed as applicable:
• Marketing data
o How is marketing data generated
o How is marketing prepared for analysis
Sales trends
o Methodologies
o Examples
Demand curves
o Methodologies
o Examples
Pricing Models
o Methodologies
o Examples
Customer Segmentations
o Methodologies
o Examples
RESEARCH METHODOLOGIES:
Academic databases
Company websites
Internet search
Google Scholar
Employee interviews
LENGTH:
13 double spaced pages for the body of the report. You should also have a cover page and a reference list, (these two pages do not count toward the thirteen).
FORMAT OF REPORT:
APA style, with in text citations and a fully documented reference page. Double spaced, one inch margins, 12-point font.
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