30 Aug You are the Product Manager at a company launching a brand-n
You are the Product Manager at a company launching a brand-new eBookReader• The features/benefits that you could offer as compared to competitionare:– Below market pricing due to extremely low manufacturing costs– Data proving that the screen is “best in class” with best readability/lowest eyefatigue– eBook distribution deals offering comparable content to the market leaders.– Foldable screen technology that allows the “eBook” to fit in your pocket• You must launch three (3) separate readers at different price points,different features & benefits for each, each for a target market segment.• Defend your pricing strategy (Skimming, penetrating, or market pricing)for each product, and your target market segment using aMarket/Product Grid (Chapter #9, pages #252, 263, 269 for models)• Do your Market Research! Use REAL data for the assignment. Be specific.• Homework is due via Canvas Assignments in by beginning of class on May18th
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