01 Sep  Week 5 DiscussionCOLLAPSE Consumer Decisions  Identify a bran

 Week 5 DiscussionCOLLAPSE
Consumer Decisions 
Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand and your decision-making process, using the prompts below:

What is the brand that you purchase repeatedly?
How often do you buy the product or use the service? 
How did you first become aware of this brand and why did it appeal to you?
Where do you see this brand advertised or discussed?

Online? Through which channels? Offline? At what locations?

How does this brand satisfy your needs and align with your values? 
Have you recommended this brand to any friends or family members?

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.​

1st response
 RE: Week 5 DiscussionCOLLAPSE
Hello Professor Crispin and classmates
I am a consumer who purchases most items from brand names that have longevity with a proven quality track record. I base their track record on my experience with the product or service. The brand that I will choose for this discussion is Apple.
             I purchase an iPhone and iPad every year that a new one comes out.  In my perspective, it is tough to compete with Apple Products. I have found them to be reliable and of excellent quality. Clancy Morgan and Jack Houston’s article in Business insider stated that consumers are willing to pay the higher price for Apple products because they are “made of high premium quality”(Morgan, Houston1)
             I was first introduced to the iPhone in 2008 when it first came on the market by Verizon’s wireless my wireless phone carrier. I knew a little about Apple computers, but at that time was I was strictly into Microsoft computer products. The introduction of this new product  at that time has created a longevity relationship, and the best decision that I could have made in regards to choosing a cellphone.
           iPhone’s first television commercial featured “many celebrities in different movie scenes answering their cellphone, saying simply hello.”(Ciechalski2). iPhone commercial was among other famous advertisements featured during the Superbowl in 2008. iPhone advertisement was on the wall of most wireless cellphone companies and billboards ads.
             Before purchasing my first iPhone, I would always complain that it seemed like every two years, I had to trade in or replace my android cellphone. The android technology at that time is not nearly as advanced nor reliable as it is today. The iPhone, in my opinion, was more dependable. After a two-year time, frame, the technology on my iPhone was working as well as when I purchased it if I completed my recommended system updates. I need a cellphone that when I need to use it, it works as designed. I get a new cell every year because I want the latest technology, not because the previous year’s model is no longer operational.
             I have many products from Apple like iPhone, iHome, iPad, Mac Pro, Apple Watch, and Air Pods, all of which have given me excellent service. In no way am I saying that you might not experience any problems with an Apple product. Anything made by man or mechanic will have some issues, but the ones that I experienced were minute, and Apple stood by their product at no additional cost to me as the customer.
             Anytime someone asks me what cellphone I prefer; my answer is always an iPhone. When people say that it is just the name, my response is that you buy what you like, and I will stick with what I want and has proven itself to me.  The old saying still holds today that you pay for what you get, and Apple has been dependable for me. Therefore, I will continue to purchase, and recommend what I believe to be quality over quantity any day of the week.
References
Clancy Morgan and Jack Houston, Why Apple Products are so expensive, Retrieved: August 3, 2020, https://www.businessinsider.com/why-apple-products-are-so-expensive-iphone-macbook-2019-11

Suzanne Ciechalski, Apple’s first iPhone commercial was subtle, but incredibly effective, Retrieved: August 3, 2020, https://mashable.com/2017/06/29/first-iphone-commercial-10-year-anniversary/

2nd response
 RE: Week 5 DiscussionCOLLAPSE
Hello Class and Dr. Crispin,
The one brand that I consistently purchase from is CyberPowerPC.  The company is one of the nation-wide leading computer system manufacturers.  They make all kinds of computer systems for your needs.  Personally, I like High-Performance computers that can multitask.  For example, I like to be able to conduct work business on my computer while I have multimedia on another monitor and that can mean music or some sort of streaming service.  I could also dabble in an extracurricular activity like graphic design and use my computer to play games.  I like any type of game that has great graphics.
I buy one of their computers every few years.  I have made one of their computers last around seven years.  It is all in how I design the setup.  I used to build my own computers from scratch which takes a lot of time and effort because of all the pieces needed.  You could save a lot of money by doing yourself buying the pieces from companies like Newegg.  I prefer to have my system built by CyberPowerPC and it is not much more expensive than doing it myself but what I do get is warranties on all the parts and great customer service.
I first became aware of this company because they were competing with an all in one PC company called Gateway.  Gateway used. to sell all in one computer before other companies jumped into the fray like dell and Alienware.  These companies boasted that they can give you the very best products for the best price and without the hassle of doing it yourself.  At the time I was a new parent and between work and family a chose to invest less time building computers for myself and for friends.  I usually seen them advertise during the holidays and whenever there is a business focus regarding cutting edge technology.  I have recommended this company to many friends and family and have purchased 7 PC’s from them.
I have seen this brand of PC at some commercial locations, but I mostly see it advertised online.  I can say that this brand has completely satisfied my needs and I had only had one instance where our friend of mine had an issue with that product, but it was resolved very quickly.  On the very big fan of the service and this company does align with my values regarding my time, my money, and my interests in new technology.  I will continue to recommend this brand anyone interested in a solid product.
 References
Koss, H. (2020, january 8). media-gaming/gaming-pc-companies. Retrieved from builtin.com: https://builtin.com/media-gaming/gaming-pc-companies
https://www.cyberpowerpc.com/company/about_us.aspx