02 Sep ? It??s time to finalize your research and put together your fina
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It??s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.
Project Part 4 is the final written analysis of your company??s strategic plan. Be sure to include:
Summary
Executive Summary
Submit all of the previous project parts, incorporating any feedback received from your instructor.
Required Sections:
Part 1 Introduction
Introduction and overview of your selected company along with an initial analysis of the growth opportunity
Country of Choice
Mode of Entry
Part 2 Cultural Exchange and Marketing Strategy
Cultural Differences
Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
Internal Environment
External Environment
Strengths
Problem Analysis
Recommendations and Implementation Costs
In addition, create a 10-15 minute PowerPoint Recorded presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.
Submission Requirements:
Submit your final written analysis of the company??s strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length. Submit the recorded presentation video.
**** PLEASE SEE ATTACHED CAPSTONE PROJECTS 1 – 3 TO HELP COMPLETE THE FINAL PROJECT.
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