02 Jul Question1. For about 100 words. one page I always start a marketing course with the same Bible verse: Pr
Question1. For about 100 words. one page
I always start a marketing course with the same Bible verse:
Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”
Why is there a passage on scales in the Old Testament? Because the market in those days was near the town center and sometimes inside the Temple. Unfortunately, it had become known as a place of dishonest merchants. Jesus said in Mark 11:17
“And as he taught them, he said, “Is it not written: ’My house will be called a house of prayer for all nations’? But you have made it a ‘den of robbers’.”
In those days, a large number of staples were sold on weight—grain, rice, meat, etc.—just as they are today. A scale was used to determine how much the buyer was buying. If the scales were intentionally inaccurate and read higher than reality, the buyer got a bad deal. There was minimal oversight of merchants and no Federal Trade Commission or state Division of Weights and Measurements to verify the accuracy of the scales, so the buyer had to trust the integrity of the seller. Was this fair to the buyer? I would say no. Today many products are still sold be weight or volume (cereal, water, gas, electricity, meat, etc.) but technology is so common that it would be very difficult for a manufacturer or retailer to consistently short a customer. However, one company I know printed on 16 point board, which is measure of thickness. The industry spec for that type of paperboard was +/- 1 pt, so a purchased 16-point board could range from 15-17 points. Thicker also meant heavier and since paper is actually sold by weight, a 15-point saved 6.25% by weight which was millions of dollars a year if you bought enough. The only problem—they used it and sold it as 16-point and as long as the manufacturer produced 15 as 15, they were “within industry tolerance” of a 16-point board. Was that legal? Yes. Did it lead to more profit? Yes. Was it ethical? I would tend to say no.
Marketing is rife with ethical intersections like this. Even with the incredible increase in oversight today, unethical practices in marketing and sales exist. Throughout this course, we will look at ethical issues and questions because as leaders, we are very visible in our actions and policies. As Christian-trained business people, it is up to us to hold to a high standard of honesty in ad copy, performance statements, negotiations, service claims, pricing, donor relations, corporate sponsorships, and service delivery.
Discussion questions:
- How do we counteract these ethical dilemmas? Can we counteract them?
- What else does the Bible tell and teach us about ethical behavior related to marketing? If you honor a different faith, please feel free to share how your faith addresses the same issues.
Question-2
- How does the Consumer Behavior Model help inform your knowledge of marketing?
- 250-300 words about the discussion
Resources
- Bible (version of your choice)
- Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition.
The below attachments are for Question-2.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
Do you need help with this question?
Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.
WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Chat with us today! We are always waiting to answer all your questions.