Option #2: Bar and Restaurant

One of the most profitable sections of a hotel is its bar and restaurant. An effective and popular bar can bring in a tremendous amount of money. Some hotel bars in Las Vegas, for example, can generate more than $100,000 in one evening. While they may be profitable, they can also result in a spectacular failure.

Given your knowledge of the bar and beverage industry, assess the following:

• Describe the effect and impact of the bar/beverage operation within the hospitality industry. In other words, to what degree do bars/beverages contribute to the success of a hotel?
• Describe the success and failure factors that are the primary reason why some bar/beverage operations succeed, and others fail.
• Find/select one bar that you have become aware of. Describe the mission of that bar and describe 2-3 strategies that have made that bar a success (what its competitive advantage is).
• Finally, present and explain one action or strategy that a bar must avoid if it is to remain successful over the long term.

Your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to APA Guidelines. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references beyond the text or other course materials. Review the grading rubric to see how you will be graded for this assignment.

Be sure to check out the Hospitality and Tourism Management Guide in the course information module. There you can:

• Locate a variety of information sources that deal with hospitality, tourism, and management.
• Gather industry information specific to different aspects of hospitality or tourism.
• Find writing and citing help.