Module #3 – Product Concepts and Branding

DB #3 – Week #3 – Product Concepts and Branding

Instructions:

Answers must address all parts of the question. The initial response to the question(s) must be a minimum of 250 words in length, and include citations and references appropriately formatted according to APA 6th edition. Copy/paste your question answer directly to the Discussion Board. The initial response to the discussion board question(s) is due Wednesday by 11:59 p.m. of each week.  Responses to Discussion Question: Respond to at least two (2) other learners. Responses should add depth and breadth to the discussion, expand on the overall learning experience, and be a minimum of 150 words in length. Responses must be submitted by Sunday at 11:59 p.m. of each week. 

Discussion Board: Read Chapter 10 in the textbook before beginning this discussion board. 

Many retail stores have their own store brand name products, which compete with the manufacturer’s brand. The store brand product is typically less expensive than the brand name product.  For example, Walgreens includes advertisements for its store brand on the company website, weekly flyers, and promotes within the stores on end caps.  The store brand is usually located in close proximity to the name brand.  

Questions:

1. How might this affect the relationship with the manufacturer’s brand suppliers?

2. Do you think this increases the cost of the store brand items?

3. Do you prefer the name brand product or do you buy the store brand/

4. Discuss how the company’s brand product (brand name and store brand) is or is not consistent with the identify of the company.

5. Are store brands usually comparable to the name brand? Is it comparable in quality; if not, how does this affect the consumer’s impression of the company and the products? (For example, Walgreen’s product A compared to the same product but a name brand.)

Requirements:

1. Read chapter 10 in the textbook.

2. Select a product to compare store brand and name brand. OREO BRAND COOKIES AND WALMART’S GREAT VALUE BRAND SANDWICH COOKIES

3. Use APA formatting, be sure to include references for each including the textbook.

4.  Include one Biblical reference pertaining to the subject matter.