09 Jul healthcare company marketing

Determining how to market – in this case healthcare products(goods and services) – involves researching data and then developing amarketing plan that focuses today a great deal on media marketing andadvertising.  It is key that companiesemploy marketing techniques and strategies that build customer relationshipsand grow the business. Your discussion post this week involves describing howyour company carries out activities related to the 4 marketing Ps (Product,Price, Place distribution, Promotion).

The headings in your reportshould be:

Overview

Identify the business you are using for the report.

Briefly describe the healthcare business.

The Marketing Mix

Product

Describe the products (goods and/or services) this companyoffers.

Price

Briefly describe the companys pricing strategies. Forexample, is the pricing strategy: cost + normal profit, one that matchescompetitors, what consumers can afford, what the government allows, other? 

Place (distribution)

Explain how and where this company sells its products.

Promotion

What is the main brand (or brands)?

Briefly describe how this company advertises.

Social Media Marketing

Identify and describe how the company uses social networks.

Example: Facebook, Twitter, YouTube.

Customer Relationship Management (CRM)

Describe one way the company uses social media to build andmanage customer relationships.

Conclusion

Provide your opinion of this companys marketing strategies.

If you were the marketing manager, describe one change youwould make to improve the marketing strategy.