09 Jul Marketing essay

      Use 1-inch margins.

      Use a 12-point font.

      Use double spacing.

      Write your homework in 2 sections. 

o   The first section will be 3 pages. Title it, Essential Facts and Ideas I Learned from this Assignment.

o   The second section will be 1 page. Title it, My Discussion of What I Learned from doing this Assignment & How I Will Apply It in My Career and My Personal Life.

      When you write the homework, do not repeat my questions in your writing.

      You do not have to cite facts you are quoting from the material I provide you. However, if you refer to specific ideas from articles I did not provide, please include the web link from where you found the information.

      If you do include citations, they do not count toward the page requirement.

      Do not add extra spaces to your homework.

      Spell-check your work.

Part 1Write 3 pages where you Describe the facts and insights in the report.

      Read the PDF report, Kantar Brand Footprint: 2018. The report is attached in Blackboard.

      The focus on this assignment is to have you describe the specific marketing tactics of different companies in different parts of the world. In the report, the marketing tactics of many companies in different regions are shown below. 

      When you describe the marketing tactics of the companies you choose, pay very close attention to the logos at the bottom of each company. Those logos will tell you the strategic objectives each company sought to achieve. The logos and the meaning of each logo are describe on page 7, in a section titled Levers for Growth.

o   Europe (pages 21 and 22). You can choose from Pescanova, Bonne Maman, Petit Navire, Arla, and/or or Alpro.

o   Asia (pages 22 to 23). You can choose from Ghari, Richoco, Bibigo, and/or One One.

o   Latin America (pages 24 to 25). You can choose from La Costena, LaChula, Nutri, Pony Malta, Tres Coracoes, and/or Armonia.

o   Africa (pages 26). You can choose from Mok, Herfy, Dano, Juhayna, Kahraman, and/or Raha.

      In addition to writing about one or more country in each region, you might also want to describe what the report said about The Number One Brand by Market (pages 16 and 17) and focus on the number one brand in different countries. You might also want to describe what the report said about Focus on Patanjali (page 18) or Brand Leaders Speak (page 19).

Part 2. Write 1 page where you discuss what you learned from the report. 

I want you to discuss what you learned about how companies are using different marketing strategies and tactics in different nations and cultures.

It would be great if you could incorporate the concepts I am teaching you into your Discussion.

You can also incorporate your personal observations of marketing strategies and tactics in different countries, and you can include facts you find on your own. If you use information you find on your own, supply the web link so I can read it.

            I would also like you to Discuss what marketing strategies and tactics you feel are especially smart (or not) and how those can be applied to marketing in other countries and cultures.