09 Jul Select any two information assets identified in the previous exercise.

Select any two information assets identified in the previous exercise. Attempt to apply the IVI, BVI, CVI, and MVI valuation models for them in a worksheet. Document any estimates or assumptions about the terms in the model. For completeness and best practice, be sure to document the formulas used and/or use name ranges in the worksheet.  

Examples (determine your own though for the information you select):

• Completeness: 70% of customers email addresses are complete or known
• Accuracy/Validity: 90% of these are accurate
• Scarcity: any customers email is known to 50% of this organizations competitors
• Lifespan: the average business email address changes each 5 years
• Relevance: a business email address has high (4 out of 5) relevancy for a customer service function. (For the BVI model, simply select any single business process or function [p], not a range of them.)
• Timeliness: updated email addresses are known on average 2 months after an individual changes them
• The annual cost of the overall process that captures new email addresses is $500,000 per year, and only 0.1% of this cost is attributable to capturing the email address. (For the CVI model ignore the part of the formula in { })
• Companies would pay us $10 for exclusive ability to email our customers, but would only pay $2 for non-exclusive rights.
• We could potentially allow up to 20 key partners to reach our customers via email through us. (Note, you cannot sell email addresses due to privacy laws, but you can reach your customers via email on the behalf of others).

Create a worksheet that performs the calculations, documents the assumptions, and enables the side-by-side comparison of valuations for the two information assets you selected.

Reference:

Sources should be acknowledged (e.g., Smith & Jones, 2009), particularly if direct quotations are used. Full references are not required for assigned course materials.