External and Internal Environments

Overview

In this assignment, you are to use the same corporation (Coca-Cola) you selected and focused on for the Strategic Management and Strategic Competitiveness assignment.

Using the corporation you chose from the Week 3 assignment, Strategic Management and Strategic Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:

• Company      website.
• Public      filings from the Securities and Exchange Commission's Filings      & Forms page.
• Strayer      University's online databases.
• The Lexis Advance database.
• Other      miscellaneous sources. Note: the company's annual report will      often provide insights that other resources may not include.

Use the External and Internal Environments Template [DOC] to ensure that your assignment meets the requirements.

Requirements

Write a 4–6 page paper in which you do the following:

• Choose      the two segments of the general environment that would rank highest in      their influence on the corporation you chose.
  • Assess       how these segments affect the corporation you chose and the industry in       which it operates.
• Considering      the five forces of competition, choose the two that you estimate are the      most significant for the corporation you chose.
  • Evaluate       how well the company has addressed these two forces in the recent past.
• With      the same two forces in mind, predict what the company might do to improve      its ability to address these forces in the near future.
• Assess      the external threats affecting this corporation and the opportunities      available to the corporation.
  • Give       your opinions on how the corporation should deal with the most serious       threat and the greatest opportunity. Justify your answer.
• Give      your opinion on the corporation's greatest strengths and most significant      weaknesses.
  • Choose       the strategy or tactic the corporation should select to take maximum       advantage of its strengths, and the strategy or tactic the corporation       should select to fix its most significant weakness. Justify your choices.
• Determine      the company’s resources, capabilities, and core competencies.
• Go      to the Strayer      University Online Library to locate three      quality references. Note: Wikipedia and similar websites do      not qualify as academic resources. 

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. 

The specific course learning outcome associated with this assignment is as follows:

• Analyze      the effects of the general environment, competition, threats,      opportunities, strengths, and weaknesses relative to a corporation.