23 Feb After reading the article, reflect on the content we will cover this week about designing and managing services, developin
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Weekly forum – MRKT
Please read the Globe and Mail ROB Magazine article about Indigo.
After reading the article, reflect on the content we will cover this week about designing and managing services, developing pricing strategies, and designing and managing value networks and channels. The Indigo article details how the book and publishing industry has had to respond to competitive forces and technology influences. How have these changes effected their (1) pricing strategies, (2) the actual products they sell and (3) distribution strategies? Can you think of any other industries that have experienced such disruptive forces recently? As a marketer, how do you keep ahead of trends and adjust your strategy?
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