12 Mar This module addresses critical understanding of and ability in assessing the effectiveness of international marketing theor
This module addresses critical understanding of and ability in assessing the effectiveness of international marketing theories and practices. It targets principles and issues that drive markets world-wide. Students are expected to develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors. The main aim of this task is to assess students’ understanding of the nature and scope of marketing in international contexts and ability to identify and critically discuss the key issues related to cultural factors that influence international marketing decisions.
Task:
Assume that you are the international marketing manager of a UK based fast moving consumer goods (FMCG) company. Your company wants to enter into Sweden. In light of Hofstede’s cultural dimension and Hall’s High and Low context culture, analyse Swedish culture and draw relevant marketing implications for your organisation.
Working individually, you are required to produce a report of 1000 words in which you address the issue. This report must be written in a professional stylewhile adhering to the principles of good report writing. Appropriately structure the report to enhance readability and understanding, focus ideas and use suitable references following the Harvard referencing style method. Clear and informative analysis must be included in the report. References are not included in the word count and students can use appropriate appendices.
Important Notes
- Please do not include standard coursework cover page.
- Formal report components including table of contents and references are required and will not be part of the word count. You may choose to structure
your report by including introduction, Hofstede’s cultural dimensions for Sweden, Hall’s high and low context culture and recommendations. This is
just an indicative list of components. Students are encouraged to be creative in designing their report structure. - You are expected to go beyond the lecture notes and undertake self-study to enrich your discussion.
- Be conscious of avoiding any possibility of suspicion of plagiarism. It is very easy to detect similarities at the structural level of documents, even if
superficial features differ. The assessor may deem unexplained similarities in reports are unreasonably included and designate an “irregularity”, whichwill lead to further inquiries and potentially a penalty, such as failure on the module.
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Coursework |
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Indicative student time working on assessment: |
30 Hours |
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Word or Page Limit (if applicable): |
1000 Words MAX (excluding references) |
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Assessment Type (individual or group): |
Individual Coursework |
Main Objective of the assessment
MG3038 module addresses critical understanding of and ability in assessing the effectiveness of international marketing theories and practices. It targets principles and issues that drive markets world-wide. Students are expected to develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors. The main aim of this task is to assess students’ understanding of the nature and scope of marketing in international contexts and ability to identify and critically discuss the key issues related to cultural factors that influence international marketing decisions.
Description of the Assessment
Task:
Assume that you are the international marketing manager of a UK based fast moving consumer goods (FMCG) company. Your company wants to enter into Sweden. In light of Hofstede’s cultural dimension and Hall’s High and Low context culture, analyse Swedish culture and draw relevant marketing implications for your organisation.
Activity
Working individually, you are required to produce a report of 1000 words in which you address the issue. This report must be written in a professional style while adhering to the principles of good report writing . Appropriately structure the report to enhance readability and understanding, focus ideas and use suitable references following the Harvard referencing style method. Clear and informative analysis must be included in the report. References are not included in the word count and students can use appropriate appendices.
Important Notes
· Please do not include standard coursework cover page.
· Formal report components including table of contents and references are required and will not be part of the word count. You may choose to structure your report by including introduction, Hofstede’s cultural dimensions for Sweden, Hall’s high and low context culture and recommendations. This is just an indicative list of components. Students are encouraged to be creative in designing their report structure.
· You are expected to go beyond the lecture notes and undertake self-study to enrich your discussion.
· Be conscious of avoiding any possibility of suspicion of plagiarism. It is very easy to detect similarities at the structural level of documents, even if superficial features differ. The assessor may deem unexplained similarities in reports are unreasonably included and designate an “irregularity”, which will lead to further inquiries and potentially a penalty, such as failure on the module.
Grading Scheme
Grades will be awarded according to the scheme detailed below. You will be provided with formal feedback by way of a grade only.
PG grades and grade point bands [Senate Regulation 3 (2013 starters onwards)]
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Indicative Mark Band |
Grade Point |
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90 and above |
17 |
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80-89 |
16 |
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73-79 |
15 |
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70-72 |
14 |
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68-69 |
13 |
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63-67 |
12 |
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60-62 |
11 |
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58-59 |
10 |
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53-57 |
9 |
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50-52 |
8 |
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48-49 |
7 |
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43-47 |
6 |
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40-42 |
5 |
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38-39 |
4 |
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33-37 |
3 |
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30-32 |
2 |
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29 and below |
1 |
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Criteria |
Grade Descriptors |
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Knowledge and Understanding (50%) |
70 and above Clear demonstration of a sophisticated, critical and thorough understanding of Hofstede’s cultural dimensions and Hall’s high and low context culture. |
60-69 Clear demonstration of a well-developed, critical and comprehensive understanding of Hofstede’s cultural dimensions and Hall’s high and low context culture. |
50-59 Demonstration of a critical and substantial understanding of Hofstede’s cultural dimensions and Hall’s high and low context culture. |
40-49 Provides evidence of some critical understanding of Hofstede’s cultural dimensions and Hall’s high and low context culture. |
30-39 Work does demonstrate evidence a partial but uncritical understanding of Hofstede’s cultural dimensions and Hall’s high and low context culture. |
29 and below Work does not demonstrate understanding of Hofstede’s cultural dimensions and Hall’s high and low context culture. |
|
Analytical Skills and Ability to Draw Conclusions (40%) |
70 and above Clear demonstration of a sophisticated, critical and thorough ability of analysing Sweden’s culture and develop necessary recommendations |
60-69 Clear demonstration of a well-developed, critical and comprehensive ability of analysing Sweden’s culture and develop necessary recommendations. |
50-59 Demonstration of a critical and substantial ability of analysing Sweden’s culture and develop necessary recommendations. |
40-49 Provides evidence of some critical ability of analysing Sweden’s culture and develop necessary recommendations. |
30-39 Work does demonstrate evidence a partial but uncritical ability of analysing Sweden’s culture and develop necessary recommendations. |
29 and below Work does not demonstrate ability of analysing Sweden’s culture and develop necessary recommendations. |
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Overall Structure and Presentation (10%) |
70 and above It is within the word limit of 1000 words in length. The assignment contains a very clear and logical sequencing. The references, both within and at the end of the text, are accurately cited and presented. |
60-69 Very good demonstration of the aforesaid criteria, but lacks the clarity in structure and presentation required for an ‘A’ grade. It is within the word limit of 1000 words in length. The references, both within and at the end of the text, are accurately cited and presented. |
50-59 It is within the word limit of 1000 words. The assignment is presented in a satisfactory format, meeting most of the aforementioned criteria; there may be a few limitations, making parts of argument less easy to follow. The references, both within and at the end of the text, are accurately cited and presented. |
40-49 It is within the word limit of 1000 words in length. The structure of the text is adequately highlighted by use of appropriate sections and paragraphs; there is some clear and logical sequencing. The references, both within and at the end of the text, are adequately cited and presented. |
30-39 Many of the following apply: the structure of the text is inadequate; the ordering lacks a clear and logical sequence; the references both within and/or at the end of the text are missing or inadequately cited and presented. It is above the word limit of 1000 words in length. |
29 and below Almost all, of the following apply: the structure of the text is inadequate; the ordering lacks a clear and logical sequence; the references both within and/or at the end of the text are missing or inadequately cited and presented. It is above the word limit of 1000 words in length. |
Academic Misconduct, Plagiarism and Collusion
Any coursework or examined submission for assessment where plagiarism, collusion or any form of cheating is suspected will be dealt with according to the University processes which are detailed in Senate Regulation 6.
You can access information about plagiarism here.
The University regulations on plagiarism apply to published as well as unpublished work, collusion and the plagiarism of the work of other students.
Please ensure that you fully understand what constitutes plagiarism before you submit your work.
Approved BBS Coursework Brief Template 2021/22 2 of 4
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