20 Mar Need to work on ?opportunities and threats in Swot analysis.. SWOT Analysis: This analysis is based on your review

Instructions for Deliverable

1. Review the rubric to make sure you understand the criteria for earning your grade. You can learn more about the specific skills being assessed by reviewing the links in  Problem-Based Learning Resources(new tab) .

2. Prior to working on your Problem Research Report, be sure to read and review all articles and readings listed on the  Problem Overview(new tab)  page as well as the following chapters in the course textbook: Marketing Strategy: A Decision-Focused Approach.

a. Chapter 6, "Targeting Attractive Market Segments"

b. Chapter 7, "Differentiation and Brand Positioning"

3. There are four sections for this assignment:

a. Knowledge deficiencies

b. Creating Value

c. SWOT Analysis

d. The organization’s target market

4. Knowledge Deficiencies:

iv. In the first section, explain in one page what your team’s knowledge deficiencies are. For example, what don’t you know about the industry or organization and value creation? What are the organization’s strengths, weaknesses, opportunities, and threats? What are the organization’s key customer segments that make up the organization’s target market?

iv. Clearly indicate team members' contributions

1. Creating Value:

e. In the second section of this assignment, you will research and review 15 credible sources, excluding the sources provided in this course, which provide information about value creation and stakeholder perspective in the industry and organization your team will research.  Carefully plan so each team member is responsible to search and identify an equitable number of sources.

e. After each source, you will include one paragraph to fully explain:

2. How is the article linked to value creation?

2. How does the article help address your knowledge deficiencies?

2. What stakeholder’s perspective does the article represent?

e. The format of this section is very similar to an annotated bibliography in APA format, where the reference to a source is listed and a synopsis of the source follows below the reference of the source. In this assignment, the synopsis of each source will include your responses to the above three questions. An example of an APA annotated bibliography from IWU’s OCLS is here:  APA Annotated Bibliography(PDF document) .

e. Clearly indicate team members' contributions.

1. SWOT Analysis:

f. This analysis is based on your review of the organization’s website, research sources with information about the organization, social media sites, which may include customer reviews of the organization, as well as your insights from your industry research. For each component of the SWOT (strengths, weaknesses, opportunities, and threats), identify four to five factors (for example, four to five strengths of the organization).

f. Use applicable research sources to support your analysis. Be sure to include in-text citations to indicate the source of the information supporting your analysis. In addition, subsection headings are required: Strengths, Weaknesses, Opportunities, and Threats.

f. Clearly indicate team members' contributions.

1. The organization’s target market:

g. In the third section of this assignment, you will research and provide a detailed overview of the key customer segments that make up the organization’s target market. The course textbook can be used as a source in this section of the paper. Use the name of each segment as subsection headings in this section.

g. Use applicable research sources to support your analysis.

g. Clearly indicate team members' contributions.

1. Edit your paper. Verify that the content per the instructions is included and that all direct quotes and paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.

1. Retain a copy of the completed Problem Research Report for your records, and one person from the team must submit the deliverable to the assignment submission page no later than the end of Workshop Three.