Step 1

To begin this assignment you must create an account with Stukent: https://home.stukent.com/join/CBF-8BA Please note that each class receives a different link so this link will only work for students in this class. 

Access Code

Please see below for your individual Access Code.

 7a23-6ec4-1769-11b4 

Step 2

Once you have created an account with Stukent you will see your simulation. The simulation will run for 6 weeks with a recommended 1 round per week, for a total of 6 rounds of the simulation. Further instruction for the simulation are located within your account. You can also contact your instructor for assistance.

During this assignment, you will create a keyword-centric advertising campaign as well as an email campaign.

Here are some of the benefits as outlined by Stukent.com:

• Get tens of thousands in simulated ad dollars.
• Create and optimize simulated PPC campaigns.
• Make a mistake? Waste thousands? No sweat. It’s not real money!
• Prepares users for the real world.
• Practice A/B testing and Conversion Rate Optimization.
• Do keyword research and plan bid strategies.
• Get significant keyword and conversion data sets to analyze.
• Launch multiple email campaigns.
• Learn by doing– read, then practice.
• Compete with other users to see how you perform.

Please make sure to follow the steps outlined in your account to complete the simulation.