22 Apr Purpose of the strategic plan Key objectives: Market development and how your ideas fit Process improvement Development of people Produc
- Purpose of the strategic plan
- Key objectives:
- Market development and how your ideas fit
- Process improvement
- Development of people
- Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
- Key performance indicators (KPIs) to measure performance over time
3
Week 2 Apply: Strategic Plan Research
Week 2 Apply: Strategic Plan Research
Procter and Gamble (P&G) is the chosen organization for investigation in this course. P&G is well-known across many global markets as they are a billion-dollar organization. They are part of the consumer goods industry that produces and sells many household goods. This brief analysis will describe their strategic growth plan.
Where P&G is Going
From an integrated growth perspective, P&G focuses their attention on performance changes that makes consumers choose their company (Procter and Gamble, 2022). P&G wants their growth to be balanced and create values for their consumers. One way they accomplish this is by providing global access to their services and products.
External and Internal Environments
P&G boasts having a positive and empowering internal and external environment. One of their motto’s is to “lead with love.” They have a group of valued partners that help to create acts of goods in as many communities as possible. P&G also offers several opportunities for career growth with their current employees, and they offer tuition reimbursement programs. They create love both within and outside.
People Plan
P&G has a diverse work organization that is agile, empowers employees, and holds everyone accountable for their actions. They pride themselves as being unique and united as they are an inclusive workplace (Procter and Gamble, 2022). Additionally, they feel that creating a diverse workforce helps them to better serve their communities. This includes having equal representation among gender and being multicultural.
Corporate Social Responsibility and Environmental Sustainability
P&G is involved with several projects related to social responsibility and environment sustainability. They specifically deal in climate, forestry, plastic packaging, and water. They provide clean water to residents of Zimbabwe, and this started when that country was experiencing a lack of clean water. P&G works to preserve many forests around the country to ensure they are available to future generations (Procter and Gamble, 2022). Furthermore, they work to provide sustainable packaging and engage in regular recycling and waste management processes.
References
Procter and Gamble. (2022). What Do We Mean by Strategy? Retrieved from:
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